MyPortal

The $10,000 Forensic Audit

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The truth before the plan.

The audit is stage one. Understand exactly what is happening in your marketing.

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What Happens Next

Best For

Professional Services Marketing

Your expertise is premium.Your marketing isn’t saying so.

Donald Scott
Mortgage / Financial Services
★★★★★
Frank Mortgage has been using MyPortal Marketing for over a year now and couldn’t be happier. They are very professional and have added value to our marketing effort.
Verified Google Review
Stephanie Robertson
Professional Services Firm
★★★★★
MyPortal Marketing has been exactly what we have been looking for! The entire team is extremely responsive and we have been very pleased with the results.
Verified Google Review
Dana Stetson
Multi-Service Client
★★★★★
MyPortal has been instrumental in the success of my business. I have several ongoing engagements: video production, LinkedIn, Meta, SEO, and now GEO.
Verified Google Review
Amanda AJ Kohler
Agency / Professional Services
★★★★★
I use them for my ad agency and they handle LinkedIn and my Facebook ads. I’ve been impressed with the quality of the leads I’ve been receiving.
Verified Google Review
Patricia Griswold
Professional Services
★★★★★
I have had an ongoing partnership with MyPortal for my social media, Google, and Facebook advertising needs. Their professionalism, attentiveness, and expert advice have been invaluable.
Verified Google Review
Adrianna Smith
Business Owner
★★★★★
MyPortal is an integral part of our marketing team. Since we started, our sales and leads have grown.
Verified Google Review
  • Certified Partner
  • Business Partner
  • GBP Specialist
  • Business Connect
  • Yelp for Business
The Reality

Your expertise is real.Your online credibilitydoesn’t reflect it.

0%

of prospective clients research a professional services firm online before making contact

2x

faster close for firms with consistent digital authority than those relying on referrals alone

0%

of B2B social media leads are driven by LinkedIn. Most firms barely show up.

Where credibility breaks down

You deliver excellent work. Your digital presence doesn’t reflect it. Prospective clients look you up before they ever reach out. What they find is a website that looks like every other firm, thin reviews, and no content that demonstrates what you actually know. They move on.

Referrals are great when they come. But they’re unpredictable. When the pipeline dries up, there’s no system to turn on. You’re starting from zero every time instead of compounding a platform that brings clients to you.

Without visible credibility signals, every new prospect conversation starts with “what do you charge?” instead of “how do I get in front of you?” The problem isn’t your pricing. It’s that your marketing hasn’t built the authority that justifies it.

Posting occasionally isn’t a strategy. Your competitors with less expertise look more credible online because they show up more consistently. Content without strategy produces engagement without clients.

It lists your services. It doesn’t demonstrate your expertise. Prospective clients read your About page and can’t tell why you’re the right choice over the firm down the street. A website that doesn’t close the credibility gap before the first call is costing you clients every week.

Built for expertise-based businesses

Most agencies build campaigns.We build the presence that makes you the obvious choice.

You don’t sell a product. You sell trust. Most agencies don’t know the difference. They run the same campaigns they run for e-commerce brands, count clicks, and wonder why clients aren’t converting.

MyPortal has spent over a decade marketing expertise-based businesses. The right client for your firm isn’t the one who fills out a form at 11pm. It’s the one who’s been watching your content, reading your reviews, and forming an opinion long before they reach out. Our job is building the authority that makes you the obvious choice.

A decade. Two countries. One methodology.

Grant Gooley, founder of MyPortal Marketing, seated
0+ years
Professional services and expertise-based business marketing
LinkedIn
Certified LinkedIn marketing for professional services firms
US + Canada
Active professional services client locations
GEO
When someone asks AI “best [specialty] in [city],” your firm is the answer
The Full System

Every way a prospective client finds and evaluates a firm.All managed by MyPortal.

A prospect searches, checks your reviews, scrolls LinkedIn, and forms a full opinion. Usually before you know they exist.

Acquisition Path01–07
  1. 01Google Search“financial advisor near me”Local SEO / GBP
  2. 02Google Map PackTop 3 resultsGBP Optimization
  3. 03Checks Google ReviewsMyRep / Reputation
  4. 04LinkedInSees thought leadership contentLinkedIn Marketing
  5. 05Clicks Google or LinkedIn AdGoogle Ads / LinkedIn Ads
  6. 06Website VisitReads About, Services, Case StudiesWebsite Build
  7. 07AI Search“best [specialty] in [city]”GEO
Reputation Loop08–10
  1. 08Fills Contact FormOr books a consultationWebsite / CRM Integration
  2. 09Review Request SentPost-engagementMyRep
  3. 105-Star Review PublishedBuilds authority for the next client★★★★★Full System

A new prospect finds the firm via searchThe cycle restarts

MyPortal manages every step. From the first search to the signed engagement.

Real Work, Every Channel

Every step is a place you win or lose them.

First Choice Business Brokers + Bellwether Family Wealth · 11 assetsScroll

Services

01

Local SEO + GBP

Own the map pack when prospective clients search your specialty and your city.

02

Google Ads

High-intent leads from people actively searching for your exact service.

03

LinkedIn Marketing

The professional’s platform. Content strategy, ads, and profile optimization that build authority where your clients are.

04

Meta Ads

Targeted to the demographics that match your ideal client profile.

05

Website Build

Authority-focused. Built to convert expertise browsers into consultation requests.

06

GEO

When someone asks AI “best [specialty] in [city],” you’re the answer.

07

MyRep + Reputation

Professional reviews on Google build trust before the first meeting.

08

Insights Dashboard

Every lead, every channel, every dollar. One verified view.

Built to be
remembered.

01 / 02
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Case Study

How First Choice Business Brokers of The Triangle went from referral-dependent to inbound-ready.

A credentialed practice, now generating consistent inbound beyond referrals.

01 / The Client
Dale Brunelle, Owner/Operator of First Choice Business Brokers of The Triangle, standing in an open-plan office
First Choice Business Brokers

First Choice Business Brokers of The Triangle

FCBB The Triangle specializes in helping established small-to-mid-market business owners sell their companies.

Owner / OperatorDale BrunelleLocationRaleigh, North CarolinaVerticalBusiness Brokerage / Professional Services

Core services: Business Valuation · Confidential Buyer Matching · Negotiation & Closing Support

Live Data

You should always know your ROI.

The results you just saw are tracked in the same dashboard every MyPortal client gets from day one. Every campaign, every channel, every dollar, updated in real time. Not a monthly PDF. The actual numbers, any time you want them.

Meta Ads

Meta Ads Client Tracker

↻ Priority orderAll owners 3/27 journaled (11%)AllMy Clients
Add Client
ClientOwnerStatusHealth %Campaign ObjectivePhasePixel StatusBudget
CProfessional Services · Active Clients (12)
Client AGrant G.On Track100%Lead GenerationMaturityLive$500
Client BGrant G.On Track92%Lead GenerationMaturityLive$500
Client CGrant G.On Track88%TrafficMaturityLive$300
Client DGrant G.Off Track64%Lead GenerationFoundationLive$500
Client EGrant G.On Track100%Lead GenerationMaturityLive$400
Client FGrant G.On Track75%Lead GenerationMaturityLive$600
← BackCClient C
6 campaign metrics monitored
● ON TRACKJul 25 – Aug 23All Channels
Off Track
1
On Track
5
Client Health
83%
5/6 metrics on track
OverviewDanger History3Budget PacingSEO TrendsCheck danger
Meta Ads
$516 monthly budget
$382 spent MTD · $383 expected to date
100%
Meta Ads● ON BUDGET±10% band · window −0.2%
← BackCClient C
6 campaign metrics monitored
● ON TRACKJul 25 – Aug 23All Channels
Off Track
1
On Track
5
Client Health
83%
5/6 metrics on track
OverviewDanger History3Budget PacingSEO TrendsSync GSC

Organic clicks, impressions & avg. position · comparing May 2026 → Jun 2026 → Jul 2026

Organic Clicks
1,694
Jul 2026
WATCH
Jun vs May +27.4%Jul vs Jun +7.2%

Healthy: organic clicks have climbed every month this quarter.

Impressions
28,900
Jul 2026
HEALTHY
Jun vs May +19.6%Jul vs Jun +7.8%

Healthy: impressions trending up across the full window.

3 of 3 months available · last snapshot: Jul 2026 · illustrative sample data

This is what the system monitors. Here’s the process that builds it.

The Portal Ascent Framework

The ABC’s of Marketing

Audit. Blueprint. Conversion. In that order. Every client. Every time.

Audit

We find what's actually broken before you spend another dollar. No guessing, no assumptions.

CLAIM THE $10K FORENSICCovered by MyPortal

Blueprint

The plan, built from what the Audit found. Your market, your customers. Never a template.

Conversion

Every lead and every dollar tracked through to the sale. You always know what worked.

The goal is simple: becoming the undeniable go-to firm in your market.

What are you waiting for?

This used to cost $10,000. Right now it’s free. Find out exactly what’s keeping the right clients from finding your firm.

Claim your free audit

No pressure. Just the truth.