About MyPortal
Built to grow your business.
Meet the people, story, and global presence behind MyPortal Marketing.
About MyPortalThe MyPortal Method
Marketing is an exercise of memorization.
People don’t buy from whoever is best. They buy from whoever they remember.
- Every ad, every review, every article they read is a touchpoint
- Memory fades in between, so one is never enough
- Stack enough of them, in the right order, and you become the default
- That is not branding theory. That is how people actually decide.
A funnel is just the machine that stacks them for you.
Platform names and logos are the property of their respective owners.
Here’s how a customer actually finds you.
Stage 01Top of Funnel
Awareness
They don’t know you yet.
You need to exist in their world. Goal: reach, impressions, brand recognition. Plant the seed.
Stage 02Middle of Funnel
Consideration
They’ve seen you. Now they’re evaluating.
You need to earn the click. Goal: engagement, website visits, lead capture. Warm the relationship.
Stage 03Bottom of Funnel
Conversion
They’re ready to act. You need to close.
Goal: calls, bookings, form submissions, closed deals.
Different message. Different platform. Different goal.One connected funnel
Every stage. Every platform. Every touchpoint accounted for.
A funnel without a plan for each stage is just a spreadsheet with aspirations.
Top of Funnel
0people
- Meta
- YouTube
- Google Ads
We get you in front of the right people before they need you.
- Broad audiences built from who already buys from you
- Impressions over clicks. Reach is the job up here.
- Teach something useful. Sell nothing yet.
Middle of Funnel
0engaged
- Meta retargeting
- Reviews
We stay in front of them until they’re ready.
- Give real value before asking for anything
- Prove it with client results, not claims
- Show up again, and again, until they trust you
Bottom of Funnel
0customers
- Google Guaranteed
- Google Ads
- Meta
- Your landing page
We make it easy to say yes.
- One offer worth handing over their details for
- One page, one decision, nothing else on it
- The last review they read before they call
Illustrative. Your actual ratios come out of your audit. See every platform we run at each stage
Platform names and logos are the property of their respective owners.
The platforms that run your funnel. And the system that makes them smarter every cycle.
Running ads is not hard. Running ads that feed real revenue data back into the algorithm so the platform learns what your actual closed client looks like — now that’s a different game. That’s what separates a campaign that decays from one that compounds.
Paid
Google AdsSearch, Display, YouTube, LSA, Performance Max
Meta AdsFacebook, Instagram, Messenger, Audience Network
LinkedIn AdsSponsored Content, InMail, Lead Gen Forms, ABM
Organic
SEOLocal, Advanced, Basic: on-page, off-page, technical, content, backlinks
Social Media ManagementScheduling, content, custom campaigns, YouTube
Content MarketingBlog strategy, thought leadership, distribution
Outbound and Nurture
LinkedIn Outreach EngageConnection campaigns, first-touch relationship building
LinkedIn Outreach ConvergeFull-funnel, prospects to pipeline
Email MarketingAutomated sequences, segmentation, enews
SMS MarketingReminders, re-engagement, notifications
Reputation
Review GenerationAutomated requests, response management, monitoring
Reputation ManagementBrand monitoring, crisis response, sentiment
The Data Fidelity Loop
Here’s what makes the whole system compound.
Most agencies stop tracking at the form fill. We track what happens after.
- The lead enters your CRM with its source attached
- It closes, or it doesn’t
- That outcome fires back to Meta and Google
The algorithm stops optimizing for form fills and starts optimizing for revenue. Every cycle, your campaigns get cheaper and better targeted.
Almost no agency builds this. We require it on every account.
- Ad Click — Someone clicks. We tag that click with an ID that belongs only to them.
- Server-Side CAPI — Sent server-side, so it survives ad blockers and cookie loss.
- Click ID Captured — The ID follows them onto your site and into the form they fill in.
- Enters Your CRM — The lead lands with its source campaign already attached.
- MQL, SQL, Won — Your team qualifies it. It closes, or it doesn’t.
- Signal Fires Back — That real outcome goes back to Meta and Google.
Click any step to read it. Pause any time.
Illustrative figures. Your actual numbers come out of your audit.
Creative that converts.
Not creative that wins awards. Creative that wins clients. Every asset we produce is built around one question: does this move a prospect closer to a decision?
Brand Strategy and Identity
A brand isn’t a logo. It’s a position.
Every font choice, colour decision, and image direction says something specific to a specific buyer. We don’t design in a vacuum. We design for your customer. Here’s what that looks like in practice.
BSP-S01 Branding Suite Pro · $1,000 CAD setup
Website Design and Development (CRO-first)
Websites built to close. Not just to exist.
We start with the decision you want the visitor to make. Then we build backwards. Structure before aesthetics. Hierarchy before colour. Conversion before design.
01
Audit
Review the existing site. What’s converting. What’s losing people. Where they drop off.
02
Wireframe
Architecture first. Page structure, content hierarchy, CTA placement, navigation flow.
03
Design
Brand-aligned design applied to the wireframe. Mobile-first. Every element earns its place.
04
Build and Launch
Live build, speed optimization, conversion tracking installed from day one.
WD-S01 Website Design and Build · $3,500 CAD setup
WD-R01 Website Platform Fee · $150 CAD/mo
Video Production
Video your audience actually watches.
Not corporate. Not stock. Real clients, real results, real stories. Video is the fastest path to trust. Trust is what closes deals.
Brand videos and brand storiesClient testimonialsYouTube channel strategy and managementShort-form ad creative for Meta and GoogleExplainer and educational content
VS-S01 Video Shoot · $4,250 CAD
VE-HB-R01 Video Editing Bundle · from $356.25 CAD/mo
Visual Design and Ad Creative
Ad creative that stops the scroll.
The creative is the variable. Same budget, same targeting, better creative. The result is not even close.
DS-HB-R01 Design Hourly Bundle · from $356.25 CAD/mo
The only way to know is to measure everything.
Certainty in every dollar spent isn’t a tagline. It’s a system. Here’s how we verify that what we’re running is actually working.
Sentinel Infrastructure
We watch your numbers before you have to.
Sentinel is MyPortal’s proprietary monitoring system. Every client has performance benchmarks. When those benchmarks drop, Sentinel flags it automatically. Before it shows up in your monthly report.
- Custom performance benchmarks set at onboarding for every client account.
- Sentinel monitors key metrics in real time: conversions, cost-per-acquisition, review velocity, impression share.
- When a metric drops below threshold, the account is flagged. Your success manager is notified. We act.
myportal insightsSentinel● On Track
Client account · Meta Ads6 campaign metrics monitored by Sentinel
On Track
6
Off Track
0
Client Health
96%
6/6 metrics on track
OverviewDanger History 0Budget PacingCheck danger
● On Budget±10% band
Every metric tracked against its benchmark, in real time. All six inside the band.
myportal insightsSentinel● Danger
Client account · Meta Ads6 campaign metrics monitored by Sentinel
On Track
4
Off Track
2
Client Health
61%
4/6 metrics on track
Sentinel flag · Cost-per-acquisition above thresholdFlagged automatically 24 hours ago · success manager notified
OverviewDanger History 3Budget PacingCheck danger
● BreachedCPA vs threshold
The moment a metric breaks its threshold, the account is flagged. Within 24 hours, not next month.
“This is what it looks like when Sentinel catches a problem.”
“Most clients find out something went wrong in the monthly report. Our clients find out within 24 hours.”
Additional Data Layer Tools
Call Tracking
Know which campaign drove the call.
Every number tracked. Every call recorded and attributed to its source campaign.
Conversion Tracking
Full funnel, zero gaps.
From first click to closed deal. Every form, call, and conversion mapped to its campaign.
Custom Forms
Forms that capture and qualify.
HIPAA-compliant. Integrated with GHL. Every submission tagged with its source.
CT-R01 Call Tracking · $50 CAD/mo
CF-R01 Custom Forms · $125 CAD/mo
Social Media Calendar
Content planned. Approved. Published on time.
The social calendar lives inside the platform. Clients see what’s going out, when, and why. One-click approval. No surprises.
Ready to Stop Guessingand Start Growing?
Qualify for The $10K Forensic
A 15-minute call with Grant or a team member.
We Run The Forensic(2–3 weeks)
A comprehensive forensic diagnostic of your marketing.
You Decide(no pressure)
See exactly what’s possible. Then choose.
Claim the $10K Forensic
No long-term contractsCancel anytimeVerified results or we fix it