MyPortal

The $10,000 Forensic Audit

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The truth before the plan.

The audit is stage one. Understand exactly what is happening in your marketing.

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What Happens Next

Best For

Dental Marketing Specialists

It’s not your dentistry.It’s your marketing.

Dr. Faith Barreyro of Diamond Dental Studio
Google Reviews, five starsPractice Owner Endorsement
“My website felt so generic and I was barely getting any new patients… They helped me get 40+ Google reviews in about 2 months!
Brenda Evans
Dental Practice
★★★★★
Hands down the best marketing team in the dental universe! Thank you to Grant and the entire MyPortal team for their expertise and personalized attention.
Verified Google Review
Dr. Faith Barreyro
Dr. Faith Barreyro
Diamond Dental Studio · San Diego, CA
★★★★★
MyPortal Marketing has TOP NOTCH customer service. They helped me get 40+ Google reviews in about 2 months!
Verified Google Review
Dr. Hashemi
Dr. Hashemi
RB Dentist
★★★★★
They put a marketing plan in place that is individually tailored to the needs of our office, and very dynamic and changing as we grow.
Verified Google Review
Dr. Michael Gelb
Dr. Michael Gelb
Dental Practice
★★★★★
My practice has been using MyPortal Marketing for over a year and WE LOVE IT! Our social media platforms have grown tremendously.
Verified Google Review
Dr. Fernando Acosta
Dr. Fernando Acosta
Dental Practice
★★★★★
After working with Grant and his team for years, we can confidently say they are revolutionizing our industry!
Verified Google Review
Dr. Quynh Tran
Dr. Quynh Tran
Dental Practice
★★★★★
Professionalism. Talent. Passion. Integrity. Following through.
Verified Google Review
  • Certified Partner
  • Business Partner
  • GBP Specialist
  • Business Connect
  • Yelp for Business
The Reality

Your best patients arechoosing someone else.

0%

84% of patients check online reviews before choosing a dentist

0%

80% weight reviews more than a personal recommendation from a friend

#0

#1 position in the map pack captures the majority of new patient clicks. Everyone else divides the rest.

Your competitor owns the map pack for “dentist near me.” You’re on page 2. Every patient searching for a dentist in your area finds someone else first, before they ever know your name.

Without knowing your patient lifetime value, you can’t know what you should pay to acquire one. You’re spending money with no way to judge whether it’s actually working.

It looks professional. It doesn’t book appointments. Built to impress, not to close. Patients land on it and leave without calling.

84% of patients check reviews before choosing a dentist. If your count hasn’t moved in months, you’re losing the decision before the call even happens.

Your agency sends a monthly PDF with numbers that look fine. But your schedule has gaps you can’t explain. Something isn’t adding up, and nobody’s telling you what it is.

Built from the inside

This isn’t a vertical we entered.It’s one we helped build.

Grant Gooley built his career in dental and medical marketing before most agencies considered it a specialty. His Executive MBA research came down to one question: what actually makes a patient choose one practice over another?

The answer: reputation. Not branding. The practices that dominate their local market own every touchpoint a patient hits before they call. The GBP, the reviews, the search results, the website. Every one either builds or erodes the authority that drives the phone to ring.

Fifty practices. Over a decade. One methodology.

Grant Gooley, founder of MyPortal Marketing, seated
0+
Dental practices served
0+ years
Dental and medical marketing
Executive MBA
Research focus: patient acquisition psychology
US + Canada
Active dental client locations
Patient Journey

Every touchpoint in a patient’s journey.All of it under one roof.

Acquisition Path01–07
  1. 01Word of Mouth / ReferralReputation Management / MyRep
  2. 02Website VisitWebsite Build
  3. 03Social MediaSees Teeth Whitening AdManaged Social / Meta Ads
  4. 04Google Search“teeth whitening near me”Local SEO / GEO
  5. 05Google Ad ClickGoogle Ads
  6. 06WebsiteUses Chat FeatureWebsite / Chat Integration
  7. 07Form FillAppointment BookedWebsite / CRM Integration
Reputation Loop08–11
  1. 08Appointment ReminderSMSPractice Management Integration
  2. 09Review Request SentMyRep / Reputation Management
  3. 10Review PublishedGoogle Business Profile + Apple Maps★★★★★Local SEO / GBP Management
  4. 11New Patient Finds Practice via ReviewsCycle Restarts

A new patient enters at Step 01The cycle restarts

MyPortal manages every step. From the moment they hear your name to the moment they refer their friend.

Real Work, Every Channel

Every step is a place you win or lose them.

Drive / Dental / Social Media / Posts · min 6-8 assetsScroll

Services

01

Local SEO + GBP

Own the map pack for “dentist near me,” your specialty, and your city.

02

Google Ads

High-intent patient acquisition, priced against what each case type is actually worth.

03

Meta Ads

Teeth whitening, Invisalign, veneers, in front of the patients who want them.

04

Managed Social Media

Before/afters, patient stories, procedure education. Visual proof that builds trust before they call.

05

Website Build

Conversion-focused. Online booking integrated. Built to book appointments, not just look good.

06

GEO

When someone asks ChatGPT or Gemini “best dentist in [city],” your practice is the answer.

07

MyRep + Reputation Management

Review generation, monitoring, and response. The foundation of local market authority.

08

Insights Dashboard

Every channel, every campaign, every lead source in one view.

Built to be
remembered.

01 / 02
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Case Study

How Bryant Street Dental became the most trusted practice in Palo Alto.

Verified results, earned entirely through organic search.

1,694Peak monthly organic clicks
5.0rating across 371 reviews
$0Paid ad spend
01 / The Client
Dr. Chad Abed, Bryant Street Dental

“Be Confident, Be Healthy & Love Your Dentist.”

Led by Dr. Chad Abed, Bryant Street Dental is a state-of-the-art practice in Palo Alto, California, serving one of the country’s most competitive, research-driven communities with a holistic, preventive approach to care.

OwnerDr. Chad AbedLocationPalo Alto, CAFocusGeneral + CosmeticModelSEO-first, no paid ad spendEngagement6+ years
Live Data

You should always know your ROI.

The results you just saw are tracked in the same dashboard every MyPortal client gets from day one. Every campaign, every channel, every dollar, updated in real time. Not a monthly PDF. The actual numbers, any time you want them.

Meta Ads

Meta Ads Client Tracker

↻ Priority orderAll owners 3/27 journaled (11%)AllMy Clients
Add Client
ClientOwnerStatusHealth %Campaign ObjectivePhasePixel StatusBudget
DDental · Active Clients (12)
Dental Practice AGrant G.On Track100%Lead GenerationMaturityLive$500
Dental Practice BGrant G.On Track92%Lead GenerationMaturityLive$500
Dental Practice CGrant G.On Track88%TrafficMaturityLive$300
Dental Practice DGrant G.Off Track64%Lead GenerationFoundationLive$500
Dental Practice EGrant G.On Track100%Lead GenerationMaturityLive$400
Dental Practice FGrant G.On Track75%Lead GenerationMaturityLive$600
← BackCDental Practice C
6 campaign metrics monitored
● ON TRACKJul 25 – Aug 23All Channels
Off Track
1
On Track
5
Client Health
83%
5/6 metrics on track
OverviewDanger History3Budget PacingSEO TrendsCheck danger
Meta Ads
$516 monthly budget
$382 spent MTD · $383 expected to date
100%
Meta Ads● ON BUDGET±10% band · window −0.2%
← BackCDental Practice C
6 campaign metrics monitored
● ON TRACKJul 25 – Aug 23All Channels
Off Track
1
On Track
5
Client Health
83%
5/6 metrics on track
OverviewDanger History3Budget PacingSEO TrendsSync GSC

Organic clicks, impressions & avg. position · comparing May 2026 → Jun 2026 → Jul 2026

Organic Clicks
1,694
Jul 2026
WATCH
Jun vs May +27.4%Jul vs Jun +7.2%

Healthy: organic clicks have climbed every month this quarter.

Impressions
28,900
Jul 2026
HEALTHY
Jun vs May +19.6%Jul vs Jun +7.8%

Healthy: impressions trending up across the full window.

3 of 3 months available · last snapshot: Jul 2026 · illustrative sample data

This is what the system monitors. Here’s the process that builds it.

The Portal Ascent Framework

The ABC’s of Marketing

Audit. Blueprint. Conversion. In that order. Every client. Every time.

Audit

We find what's actually broken before you spend another dollar. No guessing, no assumptions.

CLAIM THE $10K FORENSICCovered by MyPortal

Blueprint

The plan, built from what the Audit found. Your market, your customers. Never a template.

Conversion

Every lead and every dollar tracked through to the sale. You always know what worked.

The goal isn’t better marketing. It’s becoming the undeniable go-to dentist in your area.

What are you waiting for?

This used to cost $10,000. Qualifying practices get it fully covered. The only thing between you and knowing exactly what’s holding your practice back is this button.

Claim the $10K Forensic

No pressure. Just the truth.