Custom Business Websites

Our Step-By-Step Web Design Strategy

Website design is not just a pretty face. Website design requires strategic planning, and it all starts with an understanding of your target audience. Our Step-By-Step Web Design Strategy will help you develop the clear messages that resonate with your potential customers, so they stay on your site for longer periods of time. It's about more than just colors and fonts - we want to know what makes you tick!

STEP #1

We will conduct a market analysis. We'll identify your target audience by understanding their demographics, psychographics and behaviors to create an accurate profile of who they are. This information is crucial for developing messages that resonate with them and keep them on your site longer.

STEP #2

The next step in our Step-By-Step process contains a branding exercise that takes your vision and mission and pulls together the key messages and insights. We'll also identify your company's unique value proposition - what makes you stand out from competitors?

STEP #3

The third step in our process is to develop a prototype for feedback with continual involvement by you, so we can make any necessary changes early on. Once we have finalized the website design, it will go live, this is the exciting part! However, it does not stop there , we will then set the website up for SEO, improving all elements of on page copy, meta descriptions and title tags. 

STEP #4

In the final step, we create a Website Maintenance Plan to ensure your website is always up and running. This includes understanding how often you need to update content on your site and provide training so you know what needs updating when it's time. We'll also set-up an email system for announcements related to new products or services that are coming

We take a practical approach to web design strategy that provides results - start at the beginning and go through each step of our process, so you can have a website worthy of your mission and vision. Brand clarity is a focus at each step. At MyPortal we always say "If you confuse, you lose". Our goal is to remove the question marks away from your customers mind when they land on the website. We want to highlight what you do and how your services and products will benefit them all in a few seconds.

People only open their wallets if you can provide a solution to their problem. A MyPortal Marketing, we are not just a web design agency. With our expert knowledge and careful attention to brand quality, we dedicate time to strategy.

Set up your free consultation today to begin this proven step-by-step process that develops winning websites.

Tired of cookie cutter designs?

We are too! Build Relationships, tell Stories and get results

MyPortal™ custom business websites are designed to wow your audience they are secure, responsive and dedicated to business growth.

• Responsive, FULLY CUSTOM, rich viewer experience across all devices, phones and tablets

• Educate site visitors with informative, easy-to-read content



• More than just a beautiful site. It’s also designed to rank extremely well in search engines like Google Local search