How are Google Ads Budget and Agency Fees Managed?

Financial transparency is the cornerstone of a trusted paid media partnership. Clients often come to us with concerns about "hidden fees" and "uncontrolled spend" from previous agencies. This document provides absolute clarity on how your media budget is managed, how we are compensated, and the non-negotiable protocols we follow to ensure your hard spending limits are never exceeded.

Absolute Financial Transparency: Breaking Down Your Total Budget

A core source of friction is the lack of clarity regarding how your total investment is distributed. With MyPortal Marketing, we ensure you always know exactly where every dollar goes.

The Three Components of Your Investment

Your total monthly investment is always broken down into these three clear components:

1. Media Spend (The Platform): The actual money paid directly to the advertising platform (Google Ads) to display your ads. This is  visible to you.
2. Agency Management Fee (Flat Rate + Commission): This fee is comprised of a flat rate for your selected product tier and a variable commission (typically  to  of media spend) determined by the campaign's complexity and robustness, as outlined in your Order Form. This covers our strategy, management, optimization, reporting, and consultation.
3. Programmatic or Third-Party Overheads: Any necessary costs for specific third-party software, specialized tracking, or programmatic media buying that may be required for complex campaigns.

Our Commitment: We commit to providing you with a line-item breakdown of these three components before any campaign launches, ensuring zero ambiguity about what you are paying the platform versus what you are paying us.

Granular Budget Control and Hard Limits

Your financial control is non-negotiable. We provide absolute assurance that your specified hard spending limit for media spend will never be exceeded without your explicit written approval.

Protocol for Preventing Overruns

In the event of a system failure (e.g., an automation error), our P1: CRITICAL protocol is triggered immediately. Our Campaign Manager must:

1. Immediate Pause: Immediately pause the offending campaign or ad group to stop irreversible budget drain.
2. Leadership Notification: Notify the leadership team and you, the client, within the 1-Hour Response SLA.

Reconciliation and Overrun Policy

We bill for the anticipated media spend upfront. At the end of each billing cycle, we perform a reconciliation against the actual spend recorded by the platform (Google).

• Underspend: Any underspent amount is credited back to you on your subsequent invoice.
• Minor Overspend (Up to $200): This will be automatically charged on your subsequent invoice.
• Major Overspend (Over $200): If our team proceeds with an overspend exceeding  without your explicit written approval, MyPortal Marketing assumes responsibility for covering that unapproved portion of the overspend.

Access to Raw Cost Data and Performance

Trust is established by providing direct access to the source. We do not gatekeep your performance data behind aggregated reports.



We commit to providing you with access to the raw, event-level cost data directly within your MyPortal Insights dashboard. This means you can see every click, impression, and conversion, along with its associated price, proving that we are acting as a transparent partner rather than a financial gatekeeper.