MyPortal™ Marketing Strategy

We make it simple.

1. Marketing Analysis

We start with a detailed, custom, hand-made report, specific to your competitors, marketing gaps and opportunities for improvement.
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3. Campaign Kickoff

MyPortal will build out your entire campaign in less than 30 days, (called a sprint), collaborating with you on vision, mission and purpose.

2. Solutions

Our marketing pros will present your analysis along with solutions that match consumer buying behaviour.

4. Ongoing innovation

Each month you will have access to industry-leading reporting and consultation to continue growth month after month. LET'S GO!

Consumer Buying Behaviour

How People Find and Choose Your Business

Is your business being considered?

Use the chart below by clicking through the numbers. Ask yourself, am I proud of my brand?

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"Why is my cat not eating or drinking?"

"I need a vet"

"I want the best care for my dog, what do others have to say about this hospital?"

What is said on social media about the doctor and the practice?

"Nice website, good reviews!"

"That was easy, I booked my appointment on the website through a chat messenger!"

"Great experience! I'm going to tell everyone about it!"

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#1 YOUR PURPOSE

People don't buy what you sell, they buy what you believe.

Are you communicating your purpose?

#2 VISION, MISSION, VALUES

Can your team recite your mission? Does everyone understand what the long term vision is for the future?

#3 A WINNING BRAND

Branding is way more than a logo or some colours on your website. This is the core of your business.

Is your brand consistent across all marketing channels? Does your team understand what it means to be a part of your brand?

#4 UNIQUE VALUE PROPOSITION

A value proposition tells prospects why they should do business with you, and makes the benefits of your products or services crystal clear from the outset. Do you know your UVP?

#5 YOUR TARGET MARKET

Your branding is positioned to attract a certain type of client. Are you attracting the ideal client? Do you know your target market?

#6 BUSINESS GROWTH

Growing is more than marketing. Your culture, client satisfaction and ongoing innovation all must be working in synergy to see growth. You can do all the marketing in the world, but if culture, clients and innovation is missing, marketing won't work.

#7 WEBSITE

Is your website updated, mobile friendly, secure and modern? Prospects gauge your organization on these factors.

#8 REPUTATION & REVIEW MANAGEMENT

You must have at least a 4 star rating and 50+ reviews or competitors are taking traffic away from you every single day.

#9 SOCIAL MEDIA

A social presence is a critical business function, not a choice anymore. It’s a requirement for engaging with clients and prospects.

#10 PAID MEDIA

Are your present in search results when prospects are looking for you? Google Ads can get you ahead of the competition quickly.

#11 LOCAL SEO

Google My Business is a listing site where your reviews live. This page must be optimized, if not, you're behind.

#12 DATA & ANALYTICS

Are you tracking the ROI of your marketing? You have all the data you need to make educated decisions, don't fall behind because you don't know what's working and what isn't.

MyPortal™ Marketing Solutions

The below chart outlines an animal hospital strategy, capitalizing on the pet owners path-to-purchase.

MyPortal™ can help you implement these tactics, let's talk.

AWARENESS

Be Found

Veterinary Marketing Solutions
    Website

        Develop a digital footprint that will rank on major search engines through local SEO strategies.

    Listings

        Ensure your online listings are up to date on all channels (Eg. Apple Maps, Yelp, Foursquare)

    Content

        Deliver an online experience that will inform and educate

    Paid Media

        Be found for all important business related searches when clients need you most

CONSIDERATION

Build The Brand

Veterinary Marketing Solutions
    User Experience (UX/UI)

        Ensure your brand voice, colors, and designs speak to the clients you are looking to attract

    Social Media

        Create a strategy that keeps clients and prospects engaged


    Reputation

        Generate reviews, respond to reviews, and create a reputation to be proud of

DECISION

Be Innovative

Veterinary Marketing Solutions
    Conversion

        Your website must convert prospects to new clients through stunning design and content

    Video and Content

        Be the business of choice by presenting your brand online using video

    Website Chat

        Engage with clients and prospects through fully managed, live human, website chat! Even when you're closed!

ADVOCACY

Deliver and Experience

Veterinary Marketing Solutions
    Practice Culture

        Educate the team to work together in marketing the practice

    Reputation

        Develop a fan base and build advocates through reputation tools and technology

    Email Marketing

        Keep in touch and top of mind with your clients

The MyPortal™ Proactive Marketing Process

STEP 1: It all starts with a meeting demonstration and a handshake!

Your vision, goals, brand voice, and competition will be analyzed by marketing pros so we can begin developing your marketing strategy. When you become a MyPortal™ partner, we dive deeper and outline a plan to bring your vision to life using proven business marketing solutions! Before we start implementing work for a new client we need to first understand their current performance and the size of the gap between your goals and results you are currently achieving

STEP 2: Bringing your vision and brand voice to life.

The innovation of your marketing strategy involves hundreds of steps. Every effort is essential, and that is why you have hired MyPortal™ to take care of this proven process for you, every step of the way. Step 2 is a kick-off call to get your marketing files, such as logo and photos. We will go through a client survey process to best understand your business, your team, and your story.

STEP 3: We are dedicated to smooth campaign deployment.

We are proactive in our approach so that implementation is simple. Our design and editorial teams work closely together to construct your custom web campaign. Implementation is also known as "going live", the big day!

STEP 4: You can't manage what isn't measured...

Website reporting, local SEO data, review notifications, social media analytics. These reports are at your disposal and all a part of MyPortal™ marketing solutions! To ensure consistent growth, we must understand the data. And so should you! Traffic, impressions, calls, appointment requests, and new business - all the essential metrics you need to grow.

STEP 5: It's our favorite part! PROACTIVE INNOVATION

The exciting and enjoyable digital marketing component is ongoing innovation to grow and adapt to technology. You can bet we are proactive in keeping your brand ahead. With all the data and analytics provided by MyPortal™, innovation is always educated and proactive!

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Marketing Straightforward

An online course to help you create a winning marketing strategy.

Take The Mystery Out of Marketing | Align Your Team | Be Proud Of Your Brand | Enjoy Growth

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