Country Contracting’s Visibility Breakthrough: Local SEO Package Success Before Scaling Up

Client Background

Country Contracting and Construction is a registered construction and contracting business based in Haliburton County, Ontario, serving the surrounding areas. Their services include metal roofing, siding, decks, lot clearing, excavating, demolition, septic installation, renovations, and custom cabins.

Initial Challenges

• The company had very limited visibility in local search. Their GBP (Google Business Profile) presence was weak, and they struggled to appear in relevant Map Pack results for high-intent keywords such as “building construction contractor”, “siding contractor haliburton” “custom deck builder Minden”, “deck building Haliburton”, “deck construction Minden”, “demolition services”, “roof contractor”, “roofing contractor” and “steel roofing Haliburton”.
  
  
• Their online directory listings and citations were inconsistent or sparse, leading to mixed or missing business name, address, or phone data across the web.
  
  
• They were not showing up well in location-based keyword searches, which meant potential clients in their area couldn’t easily discover them through maps or local search results.
  
  
• As a result, Country Contracting was losing out on leads that neighboring competitors with stronger local SEO were capturing, even though their service offering and quality were competitive.

Local SEO Strategies Implemented

Boost Google Business Profile rankings and increase visibility for local service-related searches.

Setup & Execution

Local Listings

• Created and optimized 50+ high-authority directory listings (Yelp, Houzz, Foursquare, etc.).
  
• Ensured consistent Name, Address, Phone (NAP) across all listings.
  
  

Google Business Profile Optimization

• Updated GBP categories, services, and description.
  
• Added media to strengthen profile visibility.
  
• Embedded GBP map on the contact page of the website.

Keyword Research & Tracking

• Identified core local keywords.
  
• Connected GBP to Local Vikings for keyword tracking (GeoGrid mapping).

Deliverables

• One-time deliverable: 50+ local citations.
  
• Recurring inputs: None (Local SEO package is a one-time setup).

Results from Local SEO Package

When Country Contracting first came on board in 2023, their local search presence was minimal. After implementing our Local SEO package, we saw noticeable improvements across several high-priority keywords by March 2024.



• Keywords like “building construction contractor”, “siding contractor Haliburton”, “custom deck builder Minden”, “deck building Haliburton”, and “steel roofing Haliburton” showed strong gains, moving from low or non-existent visibility to appearing consistently in the local Map Pack and on the first page of results. These improvements translated into better visibility, more GBP activity, and an increase in local engagement.

However, not all keywords saw the same momentum. Search terms such as “deck construction Minden”, “demolition services”, “roof contractor”, and “roofing contractor” showed limited progress. This is largely because the Local SEO package is designed as a foundational setup—covering citations, GBP optimization, and local schema—but does not include the advanced on-page, content, and authority-building work needed to push these more competitive terms higher.



This set the stage for the client to eventually transition into our Advanced SEO package, where those harder-to-rank keywords could gain significant traction through ongoing content creation, technical optimization, and link building.

After seeing early wins from the foundational Local SEO setup, Country Contracting recognized that they needed more than just the basics to stay competitive in their market. By early April 2024, they decided to upgrade to our Advanced SEO package, a move that marked the turning point in their online visibility journey.

Client Growth After Transitioning to Advanced SEO

By March 2024, the Local SEO package had built a solid foundation: improved Map Pack visibility, stronger GBP performance, and higher rankings for key service terms. But in April 2024, Country Contracting upgraded to our Advanced SEO package, unlocking even greater growth.

Since making the transition, the results have compounded:

• Organic Traffic Surge → Website visits grew month-over-month, with traffic now multiple times higher than during the Local SEO phase.
  
  
• Keyword Expansion → Rankings increased from a small cluster of local terms to a broader set of competitive keywords, including those that had shown limited movement under Local SEO alone.
  
  
• Domain Authority Growth → With consistent link building and optimized on-page content, the site’s authority increased, allowing it to compete more effectively with established contractors in Haliburton County.
  
  
• Sustained Local Gains → Geo-grid data showed not only consistent first-page placement for local terms but also stronger positioning in the top 3–5 spots for competitive “near me” searches.
  
  

The shift to Advanced SEO highlights how ongoing content, technical improvements, and authority-building strategies fuel long-term compounding growth beyond what Local SEO alone can achieve.

Bottom Line

Local SEO proved to be the essential first step in helping Country Contracting establish visibility in Haliburton’s competitive construction market. By optimizing their Google Business Profile, securing local citations, and improving NAP consistency, we positioned them to capture more “near me” searches and increase calls from local prospects.

But to compete at scale and rank for broader service-related keywords, a transition to Advanced SEO was critical. With recurring blog content, high-quality backlinks, and authority-building strategies, the business saw explosive growth in organic traffic, keyword rankings, and overall online credibility.

This two-phase journey shows that Local SEO builds the foundation, while Advanced SEO unlocks sustained growth and long-term dominance.

Key Takeaways

• Local SEO builds trust and visibility fast: GBP optimization, citations, and local schema boosted Map Pack rankings and calls within the first year.
  
  
• Advanced SEO takes growth further: Ongoing content + link building allowed the client to compete on organic search terms, not just local map searches.
  
  
• Authority compounds over time: Growing from a baseline online presence to ranking for multiple relevant keywords shows how steady authority-building pays off.
  
  
• Phased SEO works best: Starting with Local SEO and upgrading later ensures a strong foundation before scaling into full organic dominance.