Digital Marketing Resources

What is Your Contract Cancellation and Off-Boarding Policy?

Fri, 07 Nov 2025 02:18:42 GMT

What is Your Contract Cancellation and Off-Boarding Policy?

A professional conclusion to our partnership is just as important as a flawless beginning. A well-defined off-boarding procedure protects both parties from service disruption and ensures a smooth, professional transition.

This document outlines the mandatory procedural and financial requirements for ending the service relationship, ensuring compliance with our Terms and Conditions.

Procedural and Financial Requirements

The process for contract cancellation is clearly defined by your service term, as outlined in your Order Form.

The Formal Off-Boarding Protocol

Our formal termination process is designed to mitigate risk (e.g., site downtime) and ensure you secure control of all your assets.

Off-Boarding Checklist and Risk Mitigation

Risk Warning: We warn the client that rushing the transition process without adequate notice can lead to service mishaps, including temporary or permanent website downtime, which severely damages online visibility.
Billing Closure: The agency disables all internal billing mechanisms for management fees and reconciles any remaining media spend obligations.
Asset Transfer: Ownership of all marketing platforms (Google Ads, Meta, etc.) is formally transferred (See FAQ 4).
Data Destruction: The client is solely responsible for exporting and archiving all Customer Data and Marketing Materials before the end of the 30-day Out Period. We reserve the right to destroy and permanently delete all remaining data on our systems immediately after this period expires.
Final Report: You will receive a final, comprehensive performance report documenting the conclusion of our work.

Why is Ongoing Local SEO Necessary?

Fri, 07 Nov 2025 02:18:41 GMT

Why is Ongoing Local SEO Necessary?

Local SEO is the constant, competitive battle for the top spots in Google's "Local Pack" and Map results. Clients often wonder why ongoing effort is necessary after the initial Google Business Profile (GBP) setup. The answer is simple: Local search is a zero-sum game —your competitors are always trying to push you out of the top spots.

This document justifies your recurring investment by detailing our continuous, data-driven strategy to maintain and grow your geo-specific visibility.

Justifying the Recurring Investment: Ongoing Defense

The recurring monthly fee is not for simple maintenance; it is for active Local Pack Defense and Aggressive Optimization . Your investment covers the necessary, continuous activities required to stay ahead of local competitors.

Our Proactive Health Monitoring System (MTMs)

We use precise, measurable benchmarks (Metrics That Matter, or MTMs) to proactively diagnose drops in your local ranking before they impact your business.

Local SEO Health Benchmarks

The Local SEO Danger Process

If your profile is flagged as Danger Client , our team initiates an immediate, aggressive Local SEO Recovery Protocol . This action plan includes:

Auditing NAP: Verifying all Name, Address, and Phone number information for consistency.
GBP Reinstatement: Immediately filing a reinstatement request or appeal if your GBP is suspended.
Local Re-Optimization: Reworking GBP categories, descriptions, and service areas with fresh, geo-targeted keywords.

Transparency: Tracking Local Visibility with Local Viking

We provide transparent reporting through your MyPortal Insights Dashboard using data from our specialized tools.

GeoGrid Search Results: We show you the GeoGrid heatmap (powered by Local Viking), which visually demonstrates your specific ranking position across a matrix of coordinates surrounding your business location. This proves exactly where you are winning and losing visibility.
Ranking Reports: We track your core local keywords against the 1-10 placement benchmark (Good Keywords). Any keyword outside this range is flagged as "Awaiting Placement," guaranteeing our continuous focus on high-value keywords.

What is the True ROI of Organic Social Media?

Fri, 07 Nov 2025 02:18:38 GMT

What is the True ROI of Organic Social Media?

For our clients, the purpose of recurring Organic Social Management is often misunderstood. Our service is strategically designed to achieve Relevance, Authority, and Consumer Perception , not direct, high-volume lead generation. This document clearly defines the value of our organic activity and where true lead generation begins.

Defining Organic Value: Relevance Over Immediate Leads

We differentiate the value of organic social activity from paid advertising. Organic social is a necessary component of your digital authority, serving as a supporting pillar for all other lead generation efforts.

The Three Pillars of Organic Success

The Role of the Client in Organic Growth

While our service provides professional, high-quality content, true organic authority and fast growth are driven by unique, personalized content, especially video . To achieve authority, the client (or a company representative) must become the face of the company. As an agency, we cannot create this unique, personal video content on your behalf.

Our System for Content Management and Approval

Our recurring Organic Social Management service utilizes a disciplined content delivery and approval system to ensure consistency and brand safety.

The Organic Relevance Track Workflow

Content Creation (The Tracks): Each month, our team builds a set of pre-designed, professionally written and curated Content Tracks (carousels, posts, imagery) specifically for your brand's relevance and industry.
Approval via GAIN: These tracks are uploaded to the GAIN content management platform. You will be notified when the content calendar is ready. You will review and approve (or request edits to) all posts directly within GAIN.
Automated Posting: Once approved, the content is automatically scheduled to post to your chosen social media channels, ensuring a consistent, professional cadence without requiring daily effort from your team.

Lead Generation and Attribution Tracking

If the client's goal is measurable, immediate revenue from social media, we mandate the use of Paid Advertising . Lead tracking and ROI are the domain of the Ads component.

Conversion Tracking (Paid Ads)

Attribution Tracking: For paid campaigns, every link posted includes a dedicated UTM parameter that guarantees we know definitively that the lead originated from a social ad click.
Immediate CRM Intake: Leads captured via a form are immediately funneled into your CRM (Go High Level) and enter your standard lead processing workflow. The subsequent nurturing, qualification, and sales actions are all tracked to prove the financial return of the ad investment .
Reporting Access: You can review all campaign performance data, including lead volume and CPL, at any time within your MyPortal Insights dashboard .

Next Steps: Moving to the Final FAQ

We have now completed five of the six product-specific FAQs. This version is now fully aligned with your organizational structure and marketing philosophy.

What is Included in My Website Maintenance Fee?

Fri, 07 Nov 2025 02:18:37 GMT

What is Included in My Website Maintenance Fee?

Website Maintenance is fundamentally an insurance policy for your digital asset. Clients often experience friction when they expect routine maintenance fees to cover new feature development or major design overhauls. This document clearly defines the rigid scope of your recurring maintenance agreement and outlines our guaranteed protocols for critical security emergencies.

Defining the Scope: Maintenance vs. Enhancement

To prevent scope creep and ensure your monthly retainer is efficiently used, we must clearly differentiate between proactive, recurring Maintenance and reactive, billable Enhancement work.

The Protocol: Any request that falls under Enhancement must be submitted through our formal Change Request (CR) Process (See FAQ 3). Your Project Manager will provide a separate quote and timeline for approval before work commences.

Routine Content Updates and Allowance

A common source of confusion is routine content updates (e.g., changing staff, updating business hours).

The Annual Update Allowance: Your platform fee includes a 12-Hour Annual Development Allowance (equivalent to hour per month ). This allowance is designed to cover routine content updates like:

Changing staff member information or photos.
Updating business hours, services, or locations.
Making minor text edits or aesthetic adjustments to existing pages.

Over-Allowance Policy: If your request exceeds the cumulative -hour annual allowance, your Project Manager will notify you immediately. The work will then be billed at the standard agency rate, but only after your explicit approval.

Emergency Security and Uptime Guarantees (SLAs)

Your maintenance retainer ensures we are actively defending your site, which is built on our My Builder platform. If a critical issue occurs, we initiate immediate response protocols to minimize downtime and risk.

Website Critical Incident SLAs

Disaster Recovery: Our Duda platform creates a full backup of your entire website (files and database) every time a change is made . In the event of catastrophic data loss, we commit to restoring your site from the latest clean backup, minimizing lost data.

How Long Does Advanced SEO Take to Show ROI?

Fri, 07 Nov 2025 02:18:36 GMT

How Long Does Advanced SEO Take to Show ROI?

Advanced SEO is one of the most effective long-term strategies, but it requires the most disciplined expectation management. Clients frequently ask, "When will I see results?" The long-term value relies on the agency's ability to deliver proactive strategic responses —not just observations.

This document defines the clear time horizon for success and details our data-driven system for guaranteeing continuous progress.

The Phased Timeline for Advanced SEO Results

Tangible financial results (conversions and revenue) are often realized to months into the engagement. Our strategy is divided into three distinct phases that focus on different deliverables:

Proactive Health Monitoring with MTMs

We prevent long-term stagnation by continuously monitoring precise Metrics That Matter (MTMs) . If a benchmark is missed, it automatically triggers an internal diagnostic process.

Advanced SEO Health Benchmarks

Reporting Mandate: From Data to Actionable Strategy

Our reporting mandate moves beyond vanity metrics to focus on Actionable Strategy .

Weekly MTM Review: Our team is constantly monitoring your MTMs to ensure we stay within the Healthy benchmarks.
Proving Value: If a report merely states that rankings have dropped, we fail. If the report states that "Rankings dropped because our competitor launched a content series targeting our keywords, and here is our immediate response strategy," we successfully prove our strategic worth and justify the recurring retainer.
QBR Focus: Our Quarterly Business Reviews (QBRs), delivered via the MyPortal Insights dashboard , focus on connecting SEO performance directly to your financial growth targets (CPL, CAC).

How Do You Prevent Meta Ads Creative Fatigue?

Fri, 07 Nov 2025 02:18:34 GMT

How Do You Prevent Meta Ads Creative Fatigue?

Meta Ads (Facebook and Instagram) performance is inherently volatile. Unlike search ads that rely on persistent keywords, social ads rely on visual and message novelty. The most common cause of sudden performance decay is Creative Fatigue , which generates friction when clients are unprepared for the necessity of continuous creative output.

This document outlines our strategy for managing creative lifespan, ensuring your budget is never wasted on stale assets, and defining the role of the client in our mandatory creative cycle.

Understanding Creative Fatigue: Why Performance Decays

Creative fatigue occurs when a specific audience segment has seen your ad visual or message so frequently that they become desensitized, leading to higher Cost Per Click (CPC) and rapidly diminishing Return on Ad Spend (ROAS).

Our strategy is to aggressively manage Creative Fatigue by maintaining a high-frequency testing and rotation cycle, ensuring we retire assets before they drain your budget.

Our Proactive, Data-Driven Creative Rotation Cycle

Our creative cycle is not fixed to arbitrary calendar dates. Every ad is treated as a temporary hypothesis, and its retirement is based entirely on measurable performance metrics and recency (how often the audience has seen it).

When We Update and Refresh Creative Assets

The decision to retire an ad and refresh the pipeline is based on two primary data triggers:

High Frequency/Recency: When the ad frequency score indicates the audience is over-saturated (seeing the ad too often), diminishing returns are imminent.
Performance Decay: When a high-performing asset shows a sharp decline in financial metrics (e.g., a increase in CPA or a significant drop in CTR), we immediately flag it for retirement.

Our Commitment: We ensure your budget is focused only on fresh, high-performing creative. Your Account Manager will proactively communicate asset performance and the need for new material, ensuring we only change creative when the data mandates it.

Creative Scope and Client Responsibility

A key point of friction is the assumption that the management fee includes unlimited creative production. We must be clear about where the management retainer ends and where creative supply begins.

What is Included in the Management Fee

Strategy and Analysis: The management fee covers the Strategy, Optimization, Testing, Launch, and Reporting of your Meta Ad campaigns, including the data analysis to determine when creative fatigue requires a refresh.
Initial Creative: The launch of your first campaign includes the foundational creative assets necessary to execute testing across the Top-of-Funnel, Middle-of-Funnel, and Bottom-of-Funnel segments.

Ongoing Creative Supply Mandate

Client Responsibility (Ongoing): After the initial launch, the responsibility for providing the high volume of unique, performance-ready creative assets (videos, static images, copy variations) required to continuously beat fatigue rests with the client, unless a specific, additional creative production package is purchased.

Creative Approval Process

All new creative assets are subject to client approval before launch.

Approval Method: Our team provides you with a preview of the new creative (via image, video, or link).
Feedback Point: You will submit your feedback or final approval directly to your Project Manager , who is responsible for logging the sign-off before the assets are prepared for launch.

How are Google Ads Budget and Agency Fees Managed?

Fri, 07 Nov 2025 02:18:31 GMT

How are Google Ads Budget and Agency Fees Managed?

Financial transparency is the cornerstone of a trusted paid media partnership. Clients often come to us with concerns about "hidden fees" and "uncontrolled spend" from previous agencies. This document provides absolute clarity on how your media budget is managed, how we are compensated, and the non-negotiable protocols we follow to ensure your hard spending limits are never exceeded.

Absolute Financial Transparency: Breaking Down Your Total Budget

A core source of friction is the lack of clarity regarding how your total investment is distributed. With MyPortal Marketing, we ensure you always know exactly where every dollar goes.

The Three Components of Your Investment

Your total monthly investment is always broken down into these three clear components:

Media Spend (The Platform): The actual money paid directly to the advertising platform (Google Ads) to display your ads. This is visible to you.
Agency Management Fee (Flat Rate + Commission): This fee is comprised of a flat rate for your selected product tier and a variable commission (typically to of media spend ) determined by the campaign's complexity and robustness, as outlined in your Order Form. This covers our strategy, management, optimization, reporting, and consultation.
Programmatic or Third-Party Overheads: Any necessary costs for specific third-party software, specialized tracking, or programmatic media buying that may be required for complex campaigns.

Our Commitment: We commit to providing you with a line-item breakdown of these three components before any campaign launches, ensuring zero ambiguity about what you are paying the platform versus what you are paying us.

Granular Budget Control and Hard Limits

Your financial control is non-negotiable. We provide absolute assurance that your specified hard spending limit for media spend will never be exceeded without your explicit written approval.

Protocol for Preventing Overruns

In the event of a system failure (e.g., an automation error), our P1: CRITICAL protocol is triggered immediately. Our Campaign Manager must:

Immediate Pause: Immediately pause the offending campaign or ad group to stop irreversible budget drain.
Leadership Notification: Notify the leadership team and you, the client, within the 1-Hour Response SLA .

Reconciliation and Overrun Policy

We bill for the anticipated media spend upfront. At the end of each billing cycle, we perform a reconciliation against the actual spend recorded by the platform (Google).

Underspend: Any underspent amount is credited back to you on your subsequent invoice.
Minor Overspend (Up to $200): This will be automatically charged on your subsequent invoice.
Major Overspend (Over $200): If our team proceeds with an overspend exceeding without your explicit written approval, MyPortal Marketing assumes responsibility for covering that unapproved portion of the overspend.

Access to Raw Cost Data and Performance

Trust is established by providing direct access to the source. We do not gatekeep your performance data behind aggregated reports.

We commit to providing you with access to the raw, event-level cost data directly within your MyPortal Insights dashboard . This means you can see every click, impression, and conversion, along with its associated price, proving that we are acting as a transparent partner rather than a financial gatekeeper.

What Assets and Data Do I Own After the Contract Ends?

Fri, 07 Nov 2025 02:18:28 GMT

What Assets and Data Do I Own After the Contract Ends?

Uncertainty about asset ownership is a major source of conflict and anxiety when partnerships end. We proactively guarantee that you maintain ownership and control over all critical digital assets from day one.

This document clearly details the ownership rights and the mandatory handover process that protects your business continuity. For the full legal context, please refer to Section 3 of our Terms and Conditions.

Guaranteed Client Ownership (Assets You Always Control)

You retain full ownership and control over all core digital assets, platforms, and data used during the engagement.

Important Note on Paid Accounts: For security reasons, we do not provide general access to our internal Google Ads accounts during the active campaign. Upon exit, we will work with you to ensure a clean transfer or setup of your own advertising accounts.

The Formal Off-Boarding and Transfer Process

Upon contract termination, our Project Manager will initiate a formal, step-by-step handover process to ensure a smooth transition.

The Transition Checklist

Asset Collection: All final digital assets created for you (e.g., website files, logo files, approved creative) are gathered into a dedicated Google Drive folder we established during onboarding.
Website Package: Your website will be packaged and delivered to you, enabling you to upload and host it on your chosen content management system.
Credential Handover: Your Project Manager guides you through updating passwords and securing full administrator control over all marketing platforms.
Final Sign-Off: The process concludes with the completion of the internal Transition Checklist , which serves as the final documentation that all assets have been secured and transferred to your control.

What is the Protocol for Critical Issue Escalation?

Fri, 07 Nov 2025 02:18:27 GMT

What is the Protocol for Critical Issue Escalation?

When an issue cannot be resolved by the standard Project Manager or when an issue carries high risk, a clear escalation protocol is mandatory. Establishing tiered support workflows ensures that expertise and authority are matched to the severity of the incident.

This document outlines the internal thresholds and timeframes for movement through the command chain, assuring you that the most severe issues receive the highest level of attention.

The Tiered Escalation Model

Our support structure is divided into three tiers, ensuring we pull in the right expertise at the right time. Movement between tiers is governed by time thresholds and the complexity of the issue.

Assurance for Critical (P1) Incidents

For issues classified as P1: CRITICAL (e.g., total website outage, uncontrolled ad spend), the escalation protocol is immediate and mandatory.

P1 Escalation Mandate

Immediate Notification: The Project Manager is mandated to notify the Leadership Team and Administrators (Tier III) via email and SMS within 15 minutes of confirming the P1 incident.
Bridge Setup: A dedicated conference call or Google Meet link ( Communication Bridge ) is immediately established to facilitate real-time collaboration between all necessary technical specialists (Dev, Ads, Integrations) and Tier III leadership.
Executive Oversight: The Leadership Team is brought in immediately to approve emergency mitigation steps and ensure the incident is contained within the -Day Resolution SLA. This guarantees the highest level of attention for your most pressing issues.

What is the Step-by-Step Client Onboarding Process?

Fri, 07 Nov 2025 02:18:24 GMT

What is the Step-by-Step Client Onboarding Process?

The first three months are the most influential and the most "fragile" period of any client-agency relationship. Our structured, step-by-step onboarding process is designed to eliminate ambiguity, set clear expectations, and immediately establish trust and confidence in our operational rigor.

The Onboarding Goal: Alignment and Preparation

Our goal during onboarding is to move from initial contract signing to a successful campaign launch as efficiently as possible, typically within the first days.

Key Components of a Structured Workflow

Team Introductions: Your Dedicated Support Structure

Client friction often arises from dealing with siloed teams. We define clear, specialized roles so you always know whom to contact for specific issues.

Critical Milestones in the First 90 Days

The first three months are broken down into specific phases, with the initial days focused entirely on gathering data and establishing a baseline.

How Do We Measure ROI and Partnership Success?

Fri, 07 Nov 2025 02:18:23 GMT

How Do We Measure ROI and Partnership Success?

Financial success, for us, is measured solely by its demonstrable contribution to your profitability and margins—not by vanity metrics. This document defines our method for tracking Return on Investment (ROI) and outlines the essential collaborative steps required to ensure our partnership is focused on your bottom line.

Defining Success: Profitability-First Metrics

We move beyond tracking generic activity (e.g., clicks or impressions) to focusing on financial Key Performance Indicators (KPIs) that directly impact your revenue.

Our Core Financial Metrics

Our measurement system focuses on the final, accountable numbers:

Cost Per Lead (CPL): The efficiency of generating new business contacts.
Cost Per New Appointment (CPA): The cost required to secure a qualified meeting or sales opportunity.
Customer Acquisition Cost (CAC): The total cost to acquire one new paying customer.
Client Lifetime Value (LTV): The prediction of the net profit attributed to the future relationship with a customer.

The Bottom Line: Our monthly reporting, powered by MyPortal Insights , will always tie these metrics back to the true financial ROI for your business, demonstrating profitability over mere activity volume.

The Mandate for Strategic Client Input

Our ability to define and deliver measurable ROI is contingent upon the quality of strategic input you provide. This ensures that our marketing messaging is aligned with your sales reality.

Mandatory Strategic Briefing

Before any work commences, your team must complete and collaborate with us on the Client Briefing Worksheet . This worksheet forces alignment on:

Target Audience Definition: Clarifying who your best customer is, their demographics, and their media consumption habits.
Customer Pain Points and Objections: Defining the specific problems your product/service solves, and listing common reasons potential customers currently object to a purchase.
Sales Funnel Mapping: Detailing the client's current process for handling and converting leads, from initial contact to final sale.

Why this is crucial: If we fail to fully understand your customer's objections, our marketing will be ineffective. Requiring this detailed input ensures both teams are accountable for success.

Absolute Transparency in Calculating
True Cost

The simplicity of the ROI equation—(Net Profit / Total Cost) x 100—is often undermined by opaque "Total Cost" calculations. We commit to absolute transparency.

MyPortal's True Cost Formula

The total cost of your marketing efforts includes more than just media spend (Google Ads, Meta Ads). An accurate ROI figure must also account for:

Media Spend: The actual cost paid to the platform (Google, Meta, etc.).
Agency Retainer & Commission: The flat rate for your product tier plus the variable to commission on media spend. Note that software and platform overheads (e.g., our reporting tools) are built into our agency retainer.

By clearly defining the Total Cost , we position ourselves as a financial partner committed to realistic profitability, not just a marketing vendor focused on maximizing ad spend.

What are Your Guaranteed Response Times (SLAs)?

Fri, 07 Nov 2025 02:18:22 GMT

What are Your Guaranteed Response Times (SLAs)?

A Service Level Agreement (SLA) is our contractual commitment to meet specific, measurable time targets for acknowledging and resolving your support issues. This clarity manages your expectations and guarantees our accountability.

This document details the maximum allowable timeframes for our initial response and final resolution, based on the severity of the issue.

Distinguishing Response Time from Resolution Time

It is essential to understand the difference between these two core commitments:

Response Time: How quickly the provider acknowledges your reported issue and begins the ticket process. This serves as psychological reassurance that your issue is registered.
Resolution Time: The time required to fully fix the issue and confirm that the service is restored to normal functionality.

SLA Matrix: Maximum Allowable Timeframes

The following Service Level Targets (SLTs) define the maximum allowable time for the team's initial response and final resolution, measured during MyPortal's standard business hours.

Note on P3 Resolution: While our formal SLA is 5 days, our team strives to resolve Standard tickets significantly faster, often within the first 24 hours. The 5-day SLA is our maximum contractual commitment.

Our 24/7 P1 Coverage Protocol

Although our standard service is measured during business hours, we have an internal After-Hours Protocol that ensures immediate mitigation of P1: CRITICAL incidents that pose an immediate, unrecoverable threat to revenue or legal compliance.

Applicable Coverage: Only P1: CRITICAL issues (e.g., Ad Overspending, Total Website Outage, Data Leakage) trigger this protocol.
Coverage Window: Our On-Call rotation is mandatory from 9:00 AM EST to 11:00 PM EST, 7 days a week . Requests outside this window will be addressed starting at 9:00 AM EST.
Mandatory Response: If a P1 is flagged within the coverage window, the Project Manager is immediately alerted via a direct phone call/pager system and must follow a 15-Minute Protocol to establish a communication bridge and notify the specialized technical team.

How is My Support Ticket Priority Determined?

Fri, 07 Nov 2025 02:18:19 GMT

How is My Support Ticket Priority Determined?

The determination of a ticket’s priority is critical for resource allocation, ensuring that high-impact problems are addressed before minor inconveniences. Priority is not solely a measure of technical difficulty; it is the strategic intersection of Impact and Urgency .

This document outlines the criteria used by our Project Managers to classify your ticket into one of three priority levels (P1, P2, P3).

The Priority Matrix Fundamentals

Every ticket is assessed based on two core factors:

Impact (Severity): The extent to which the issue affects your business operations (e.g., loss of a single feature vs. a total system failure).
Urgency (Time Criticality): The speed required for the solution to prevent further negative consequences (e.g., stopping uncontrolled financial loss).

Detailed Priority Classification

All recurring service incidents are classified based on the examples below. Any issues not explicitly listed as P1 or P2 are automatically categorized as P3: STANDARD.

Mandatory Actions for Critical Incidents

Our priority matrix ensures immediate and targeted action for the most severe issues:

P1 Triggers: P1 incidents require immediate notification (Email/SMS) to Administrators and the Leadership Team upon confirmation.
Budget Overspend: An Ad Overspending incident triggers our P1: CRITICAL Protocol , mandating the immediate pausing of the offending campaign to prevent irreversible financial loss.
Form Errors: Form Errors are classified as P1: CRITICAL because a broken lead generation form is a Conversion Pathway Blockage, immediately halting potential revenue generation.

How Does Your Support Ticketing System Work?

Fri, 07 Nov 2025 02:18:18 GMT

How Does Your Support Ticketing System Work?

Our dedicated support ticketing system transforms customer service from an inconsistent, chaotic queue into an organized, trackable, and efficient workflow. This infrastructure ensures that your request is immediately routed to the correct specialist and that we adhere to guaranteed response times (SLAs).

Accessing the Support Infrastructure

We utilize a dedicated, client-facing portal designed for efficiency and transparency.

The Support Hub Workflow

The Portal: All requests must be submitted through the MyPortal Marketing Support Hub .
The Form: Once logged in, you will fill out an easy-to-use request form. The form automatically logs your name and email and allows you to select a specific request type, ensuring accurate initial routing:
Google Ads, Meta Ads, Graphic Design, Website Update, SEO Task, Video Editing, Go High Level CRM, LinkedIn, Other, or Integrations.
Media Upload: We strongly request that you upload screenshots or videos to help us diagnose and resolve your issue faster.
Immediate Confirmation: Upon submission, you will automatically receive an email confirmation containing your ticket number, assuring you that your request has been logged and is in the queue.

Centralized Communication and Transparency

The ticketing system centralizes all communication, preventing important details from being lost across fragmented email threads.

The "My Tickets" View

You can log in to the MyPortal Marketing Support Hub at any time and click on the "My Tickets" view. This view provides complete transparency:

Status Tracking: You can see all tickets that are Open and those that are Resolved .
Direct Communication: You can communicate directly with your assigned Project Manager and the relevant specialist within the ticket thread. All historical communication regarding that issue remains in one place, providing context for the team.

The Goal: Efficiency and Deflection

Our ticketing system integrates with our project management platform ( monday.com ) to optimize internal operations. This efficiency, combined with our robust FAQ portal, is designed to enhance your experience.

Deflection Strategy: By building this comprehensive knowledge base, we aim to facilitate customer self-service. For routine, P3-level queries, you may find the answer immediately within these FAQ documents, allowing our agents to dedicate their specialized focus to high-impact P1 and P2 issues.

MyPortal Support Hub Learning Guide: Your Single Source for Strategy and Support

Mon, 13 Oct 2025 23:32:36 GMT

MyPortal Support Hub Learning Guide: Your Single Source for Strategy and Support

The MyPortal Marketing Support Hub is your dedicated command center for all service requests, operational communication, and performance tracking. We designed this hub to eliminate the "siloed team" frustration and ensure your requests are always handled by the right expert within guaranteed timeframes.

Getting Started & Process Overview

This section addresses the mandatory process for submitting requests and clarifies the timelines, ensuring you know exactly what to expect after you hit submit.

A. Submitting Requests & Defining Scope

Your Project Manager is your primary point of contact and will triage all incoming tickets to ensure they are assigned the correct priority level.

B. Timelines, Accountability, and Guaranteed SLAs

Our team assigns an urgency level to every request to ensure proper resource allocation. These Service Level Agreements (SLAs) define the maximum guaranteed time for our response and resolution.

C. Checking Status and Providing Feedback

Transparency and centralized communication are paramount for quick resolution.

Branding & Asset Library

Clients frequently need access to existing files, final campaign assets, or brand standards. Your dedicated asset library is always available and kept separate from the support queue.

Where Can I Find All My Approved Assets?

All your essential assets, including your Brand Guidelines, logo files, approved videos, and campaign materials, are stored in your dedicated Shared Assets Google Drive Folder .

Technical Access & Performance Results

This section addresses common access issues and defines the critical metrics that justify your ongoing retainer.

B. Performance Results in MyPortal Insights

All your performance data is centralized in your MyPortal Insights dashboard , which serves as your single source of truth for campaign health and financial viability.

How to Close or Delete a Google My Business Listing?

support@myportalmarketing.com (Grant Gooley) — Sat, 30 Oct 2021 16:43:22 GMT

Close or Delete Your

Google My Business Listing

Sometimes you will need to permanently close or delete your Google My Business listing. When this is the case, it is important to take the steps outlined in this blog, so you can execute effectively.

Remove an individual Business Profile

On your computer, sign in to Google My Business.
Sign in with the same account you used to sign up for Google My Business.
To remove a single profile, click on it.
In the menu on the left, click Info.
Click Close or remove this listing and then Remove listing and then Remove.

If you need help with the process you can always reach out to MyPortal Marketing support@myportalmarketing.com

10 Reasons Why Your Company Needs a Website

Mon, 14 Jun 2021 15:25:45 GMT

10 Reasons Why Your Company Needs a Website

Harness the power of the internet and impact your success with a website. Is your company underperforming compared to competitors? It may be that you have no website or one that performs poorly.

Grow your Business With Unlimited Access Online

A website will increase the visibility of your company round the clock. When you are not at work, your website is working for you, driving traffic to the site and generating more revenue. Your customers have no barriers to access, like time zones, geographical distance, or hours open. Your customers have unlimited access.

Investing in a website will help you reach new markets and grow your business.

A Website Is the Best Value Marketing Plan

Your website is a powerful marketing tool. A website is an advertisement for the world. It can help you reach people in your geographic area or beyond. When people visit, it's like bringing them into your physical location, so you want them to enjoy a comfortable experience.

A website will showcase your company using creative multimedia designed to be user-friendly for new and existing customers.

Websites meet modern marketing goals, such as branding, lead generation, SEO, increased customer engagement, and more. Great value and an effective marketing tool.

Easily Accessible Information

Having all the company facts and contact information in one place is helpful for new or existing customers. The data is accessible from anywhere, simple to use, and accurate. You can add links to other information, like Google Maps, and your website is a valuable resource readily available to customers.

A Place for Your Portfolio

A website is perfect for displaying your work all in one place. Design, photography, or writing, showcase what you can do!

An Opportunity to Research and Compare.

You want potential customers to spend time on your company website. Websites allow people to research companies, compare them with their competitors, and make decisions based on their findings. The more informed your customers are, the better experience they will have.

You Can Reach New Markets.

A website is a vital tool for producing web traffic data to help you understand your customer base.

Your Customers and Competitors are Online.

Even if your business is outside of cyberspace, customers surf the internet to learn more about a company when making purchasing decisions. Lose that online presence, and you may lose clients to competitors.

Stand Out From Your Competition.

You need a website to differentiate yourself. A well-designed, informative site will set you apart and establish credibility with potential customers.

You Have Branding Control.

You want to be sure you have somewhere to present your brand, showcasing how innovative you are.

A Website is a Valuable Asset For Your Company.

A website is the foundation of a company's online presence, tracking progress along the way proving your company's value and worth with ongoing data. The website stays with the company and becomes a valuable asset.

Summary

A website is a resource for new and existing customers. It's accessible and reliable and makes life easier by solving problems. But, a website must perform well and needs attention to ensure it does perform well.

Websites can have many purposes, but must always provide a clear message by answering these questions:

Who are you?
What does your company do?
How do products or services make life easier?
Where can the customer get products or services?

If you are unsure how to get started, you're not the only one. It's a common problem for a busy company. The right design team will bring your ideas to life and get the process rolling!

If you have an existing site that you suspect is not performing well, we can help!

My Portal Marketing offers free audits to analyze your current marketing results compared to the competition. When the data shows you what is happening, you can remedy the situation.

If your company does not have a website, give us a call , we can help !

My portal marketing offers custo m website design with high response levels across all devices and media. We turn your vision into reality!

Top 5 Web Development Tips You Can’t Afford To Miss

Fri, 11 Jun 2021 15:22:16 GMT

Top 5 Web Development Tips

You Can’t Afford To Miss

You may be reading this article because you want to improve your website. If that's the case, then we're glad you found us!

This blog post will discuss five web development tips to improve your site. These five tips are currently the most significant changes you can make to a website for SEO purposes. Consider following these steps to rank your website higher on Google search results pages (SERPS).

1. Research, Discovery, and Planning: Completing research, discovery, and planning is vital so you can move forward to the website development phase with clarity.

MyPortal Marketing enables the research phase by implementing client surveys and developing brand messaging. The client surveys are detailed and ask essential questions to ensure messaging is clear and information correct right from the start. Brand messaging discovers how you stand apart from competitors. Spending quality time in this phase is never a waste for any project.

2. Designing with User Experience in Mind: The days of creating websites that only work on desktop browsers are long gone. Developers must consider how a website performs when viewed on mobile devices and tablets in addition to the standard desktop version.

A website with a clear message is essential. Too much information presented poorly creates confusion for the reader, a common problem in website design. Your reader will wonder what to do next. Instead, design a website keeping your reader in mind, guiding them through the information that will lead them to a call to action.

3. Automated Testing: Developers can stay ahead of client feedback by utilizing automated testing software, which will allow them to make sure your website is performing to the best of its ability before going live.

At MyPortal, we have extensive Quality Assurance, using automated tools and leveraged manual testing.

4. Cloudflare and Caching: We look to leverage Cloudflare's suite of optimization tools in almost every project. Cloudflare is a powerful resource that speeds up website performance through its many features, from asset caching to optimizing DNS settings.

Here are a few of our favorite features:

Code minifying: Cloudflare's system removes unnecessary code and characters from CSS, JavaScript, and HTML files within a web design project.
Image optimization: Loading websites quickly is one of the best ways to rank high in search engine results.
Browser insights – Identifying and correcting web performance issues is an essential part of website development — finding those problems before they become a problem saves both time and budget.

5. Storage, Backups, and Security: Planning is one way to avoid running out of storage space. For a website that relies heavily on large images and media, it's wise to foresee any possible issues as far in advance as you can.

We understand marketing can be a mystery.

Are you spinning your tires? Not enough resources, skills, or time?

Without a marketing plan that will grow your business, you're putting a lot at risk.

Learn how we can help!

https://www.myportalmarketing.com

10 Common Myths About Website Design

Wed, 09 Jun 2021 15:32:45 GMT

10 Common Myths About

Website Design

In this post, we will talk about some of the most common web design myths and misconceptions. These are myths that you might have heard before or even thought were true at one point in time. Web design is constantly evolving as new trends emerge on a weekly basis so it's important to stay up-to-date with what designers, developers and digital marketing pros are doing.

If you're a web designer, you know that there are certain myths and misconceptions about the design process that just won't go away. These include things like "Flash websites always rank higher" or "User Interface Design is not important."

Well, we've got some news for you: these 13 myths are completely false! In this blog post, we will debunk these common web design myths once and for all.

MYTH: Once a website is launched, it’s a cakewalk from there...

It’s a myth that once you launch your site, the hard part is over. After all, what happens when Google penalizes your website, and it can no longer be found on search engines? Or if you simply want to change portions of your design after the initial rollout? These things happen more than we think — which is why websites are far from a cakewalk after launch! You need a partner, marketing agency or internal team who can update, optimize and develop your website month after month.

MYTH: You have to like your website...

Of course, you'd want to like the look of your website. It's natural. But ultimately, the goals of your business are more important than personal preference. And often those goals are better met by a website that's designed to lead customers on the right journey than one that looks super fancy.

Strategy, conversion and new business tactics come first. However, if part of your business is to look pristine, clean, organized and advanced, your website better match that vibe. You don't have to like your website, your customers do!

MYTH: You need a website designer who can do everything...

Designers are great for visuals, but they aren't able to handle the rest of your project. If you're going to get big things done right (such as developing comprehensive content), then it's best that you hire someone else for those tasks — preferably one with experience in web development CSS, HTML, Java, etc. Programming is not design and design is not programming, separate the roles to get the best possible result.

MYTH: Minimalism is king...

It's a trend and seems like "king" for now. With that said, less clutter and more clarity is not a trend, it's a principle for successful marketing. Since the cluttered sites of the early internet, we've been seeing increasing strides towards minimalism. Just look at Apple - their site is sleek, minimal, and free of distraction. But before you jump on the bandwagon, think about your customer. If they're seeking a lot of information in one place or are coming from another site that's more complex, then minimalism may not be for them.

MYTH: The best web designers need to have an eye towards trends...

Trends come and go faster than ever these days. A couple of years ago everyone started using flat design, flat colors, minimal navigation, and sparse text. Today we see gradients, bright colours, offset layouts. Trends change and so should your website, all while keeping your brand in mind at all times.

But...

The user experience plays an important role in the success or failure of your website. Website behavior can be defined as: how users interact with the site to achieve their goals. A good UI ensures that you have a happy audience who return again and again for content they are looking for. This is not a result of following trends, this is a result of a website built for conversion NOT for trends!

MYTH: You don’t need social media buttons...

It is not necessary for every website to have social media buttons. However, if you are on a business site and your target audience consists of people who use different social networks (which is almost everyone!) then it would be wise to include at least some of these buttons so that people know that the business is active and relevant on social sites. It's also important to show search engines that you are connected to social sites.

It is highly suggested that you move the social links to the footer of your website or on the contact us page. Here is why; if you add the social links to the top of the page, people will click on them and leave your website. We don't want that.

MYTH: Website updates are not necessary...

WHAT? I am not sure why we are wasting time debunking this... The mistake that most people make while developing a site is not focusing on the recent trends. It is necessary that you keep an eye on the latest updates to make your website look up-to-date.

Customers want to know that you are relevant and on top of technology. Your website can quickly turn away a searching customer if you are not up-to-date.

Benefits of Hiring a Digital Marketing Agency

Tue, 08 Jun 2021 15:13:13 GMT

5 Benefits of Hiring

A Digital Marketing Agency

You are trying to grow your business, and you know the importance of having a strong online presence to help bring in customers.

What if you don't have a website or a digital footstep? How do you get started?
What if your website isn't attracting new business?
What if it's not ranking well on Google for important keywords?
What if nobody is clicking on your ads?

Many businesses face common problems and have no idea where to turn. In this blog post, we will discuss why it's beneficial to hire a digital marketing agency.

1. Access The Skills You Need ; digital marketing brings a wide array of skills to the table and can handle all of your social media, website design, hosting, email marketing campaigns and SEO for search engines like Google or Bing.

Organizations that expect in-house personnel to take care of all aspects of their digital marketing efforts may struggle. To build an in-house team, you need multiple skill sets, and that puts a strain on resources. To name a few, you will need Web developers, designers, paid media specialists, SEO specialists.

To hire for any one of these positions can be a financial strain when you may not need all the skills all of the time..

2. Compelling Strategies; An advertising agency has insight into compelling, creative strategies for your campaign. If that is branding, copywriting, email campaigns or paid media advertising, each strategy needs a compelling creative plan. It is the sole responsibility of the agency to create and engage your community in a variety of ways. This gives you time to concentrate on elements of the business that need your attention while the agency does what they do best!

3. Creative Approaches; An agency's focus on creativity will generate new and different approaches for your campaign that either you haven't had time to build or the internal resources to roll out. A company employee may struggle to complete the campaign properly due to conflicting tasks. But when employees have great ideas, the marketing team encourages a coordinated effort.

4. Meet Deadlines, On Time! A solid marketing strategy consists of ongoing deadlines, approvals, post dates and projects. Missed deadlines are costly and can affect the brand negatively. A marketing agency has the dedicated systems, processes and resources to ensure these deadlines are met.

An outsourced team c an work in parallel with your business's goals yet focus solely on the tasks that are most important. The digital team will leverage a larger pool of resources within the agency when needed.

5. Gain New Perspectives ; Digital marketing agencies are at the forefront of developing innovative, successful marketing techniques and applying them to industries every day; that's what we do!

You do what you do best, and the agency will do the rest!

7 Tips to Create a User-Friendly Website

Mon, 07 Jun 2021 15:42:44 GMT

7 Tips to Create a User Friendly Website

A user-friendly website is an effective digital marketing strategy and the hub of growth and new business for any industry.

The following seven tips will help you create a website that your customers find relevant, resourceful, and easy to navigate. A site they want to return to again and again!

Tip #01 : Don't overcrowd your website

A professional site is most effective with small, well-organized pages quickly found with search engines. If the user can't understand how you will help them in 3 seconds or less, they will leave. Learn more about branding and clarity here.

Tip #02: Make sure your navigation bar has clear text links.

Navigation elements with fancy new design tricks may be tempting to try; but messing with the tried and true menu bar can be disastrous. Your navigation bar should be simple and easy to use.

Tip #03: Include large fonts: A great way to make all content accessible is the use of a large font. Be sure that people with impaired vision can access all the content on your site.

Use large fonts in headings and subheadings to highlight information. Remember, people scan the internet and don't read every detail, so get the essential information upfront in a larger font.

Tip #04 :Utilize Sub-navigation: Help people intuitively navigate your site when they are looking for different types of content.

You can even provide conversion points by adding elements like pricing or contact information at the bottom level so that users will see it without searching.

Footers are excellent for sub-navigation. Use a footer to provide pertinent information, so when "scrollers" get to the bottom of the page, they have options.

Tip #05: Optimize Your Page Load Time

You want your pages delivered quickly and efficiently, so people will stick around long enough to convert into customers.

Slow websites are detractors to your goals of conversion. 37% of visitors bounce when your site takes five seconds to load.

Google has recently changed its algorithm to consider speed; it's called "page experience," and it is essential.

Tip #06: Optimize Your Site for Mobile: It's not enough to have one site; you need a mobile-friendly version too. The reality is that the number of people browsing on their phones continues to grow by leaps and bounds each year, and so will your traffic if you adapt with them!

Desktop versions have dominated in the past. But we have seen a shift to mobile traffic. If your website does not have a great user experience on mobile devices, you may lose business.

COVID-19 has impacted people juggling work and family responsibilities; multitasking with mobile technology allows them to be on the go.

Tip #07: Optimize Your Site for Google: Google already has the site's source code, so why not give them a little extra help by adding meta tags that will highlight your most important content? This way, Google can deliver what you want to searchers faster and more efficiently!

In conclusion, Implementing these 7 tips for a user-friendly website will create an effective digital marketing strategy to grow your business.

Maintain the user's focus in only one direction at a time

Use clean and simple navigation

Make it easy for users to find what they want without getting distracted by other content on the page

We look forward to working with you and creating the perfect digital marketing strategy for your business.

Top 10 Web Design Trends for 2021

Sat, 05 Jun 2021 15:19:09 GMT

Top 10 Web Design Trends For 2021

It's 2021, and the world is a very different place. Web design trends are changing to reflect this new reality - That's why we're looking at the top 10 web design trends for 2021!

1) Retro fonts: With so many websites using flat designs now, designers will be looking to take us back to the past with retro fonts like Bodoni and Didot

2) Parallax Scroll Animations: Scrolling on your website is one of the most engaging things you can do, and with parallax scroll animations, designers can create a sense of depth for users.

3) Aside scroll layout is an attractive and practical choice, especially for portfolio websites, catalogues, maps, and similar. Discovering projects, exploring cities, and visiting online galleries is far more engaging with sideways navigation. The layout will also dictate how the user navigates through your website. If you want to create a sense of depth for users, consider using a side scroll layout with long scrolling pages, which is an attractive and practical choice.

4) Asymmetric layouts: When it comes to website design, designers often default to symmetry. Symmetry can help a site feel stable and make sure the contents match, but the design world has never been shy about asymmetrical layouts.

5) Minimalist or maximalist extremes: 2021 will see a web full of extremes. Minimalism and maximalism have both had their time in the individual spotlight, but it looks like they'll be sharing the stage this year.

6) Space-saving navigation: Navigational menus and other buttons are taking up a lot of valuable space. In response, designers have begun pushing these features to the side or even below the fold—closer to where users will be able to find them with their mouse cursors without scrolling too much.

7) Videos as design elements: Video content on a website. A video provides information or promotional material. Videos are almost ubiquitous in contemporary web design. If you have videos that should go on your site, they're a great way to engage potential viewers and convey your message quickly.

8) Layout Organization: The age of grids is coming to a close, with designers either returning to more organic layouts or introducing new ways of organizing their content, such as split screens and sliders.

9) Clean, sleek design: Striving for minimalism and simplicity has been common. Minimalist web design entails stripping away excess design elements. When these principles are applied correctly to your site's aesthetics, they can make a stunning impression on visitors while remaining accessible for everyone to use.

10) Vector art: Individualized graphics can be a great way to embellish your website. Including graphic images shouldn't mean sacrificing quality and loading time, but that is often reality in web design . Vector art presents a practical solution for this. The SVG format of the files allows users to scale the visuals according to their needs while maintaining the quality of the original graphic.

In Conclusion

So what's next? MyPortal will design your website to meet your marketing goals. Like you, we wanted a dependable marketing engine. So we created one.

We remove the mystery from marketing by implementing custom, high-impact strategies that build a better customer experience and ultimately enable higher profits and business growth.

Custom Website Design

The MyPortal™ proven website design and development process will set you up as an expert in your community. Search engines will easily find your website and attract new clients.

Our ultimate goal is to help you generate more leads online, phone calls, emails, and appointments.

Web Design Principles Every Designer Should Know

Fri, 04 Jun 2021 15:19:27 GMT

Web Design Principles Everyone Designer Should Know

Just like any creative discipline, web design has rules. Content, navigation, and visuals work together to ensure design strikes the perfect balance. But how does one approach the foundations of good website design?

Let's find out.

A clear and cohesive site design will be easier to maintain as your business grows, a plan that you will scale without forgetting its original purpose.

Emphasize the essential information on your site. People scan the internet rather than read so:

Use a grid system to guide you when laying out content and keep everything organized with consistent spacing and margins.
Being consistent in design allows people to track where they are on the site and helps establish credibility and trust, increasing conversion rates.
Creating an intuitive site for users, meaning the main action is obvious. For example, on an eCommerce site, the call-to-action button leads to a checkout page; the path to get there should be clear with little distraction.
Begin with a clear plan that provides a guide for design and content. A site design isn't something you should make up as you go along.
Connecting with an agency that understands design philosophy and principles is the best practice for any business and will save time, frustration, and resources.

Users may not always follow the plan as laid out on a website, but instead look for the fastest route, scrolling through every website link until they find what they need. Often pages are not read in order of importance; instead, users scan and click until they find the content they want. When designing your site with this in mind, you can plan for user behavior.

In his book, Don't Make Me Think, Author Steve Krug explains that the first law of usability is that web pages should be self-explanatory. He stresses that your site's job is to eliminate any question marks for the user.

If navigation patterns and site architecture create confusion, questions will arise as users try to understand how the system works. Whereas a clear structure (with moderate visual clues and easily identifiable links) helps the user navigate the site as they complete a task or find the information they need.

A website's messaging and call to action must support the site's goals. The purpose of a website can be simple or complex, but either way, you want to capture its intention quickly, in a sentence or two — think mission statement.

Attract Attention - Websites offer both static and dynamic content, so some aspects of the interface will garner more attention than others — images are more attractive than text or sentences marked as bold.

When designing a website, you need to factor in the human eye's non-linearity. The human eye can identify edges, patterns, and motions quickly. That's why videos are distracting but also very practical from a marketing perspective.

Strive For Feature Exposure: Forward-thinking web design will guide you with visually appealing 1-2-3 steps, large buttons, effects, and more. Although bells and whistles are subject to criticism, these elements have their merits —when used effectively, they ease the users through the site content.

A user interface designed with simplicity makes functions readily available and easy to navigate. The user will be comfortable browsing your website and software application. Be consistent with colors and shapes for clickable items on the website.

Make Use Of Effective Writing.

There are some tips to keep in mind when writing for the web:

People generally don't read promotional writing
People skip over long blocks of text
People ignore exaggerated statements.

Avoid cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical names when naming a new site.

Effective writing means clear statements a user will understand and react to.

Remember to write for your reader.

In conclusion,

Marketing can be a mystery! Without a marketing plan that will grow with your business, you’re putting a lot at risk.

Like you, MyPortal wanted a dependable marketing engine. So we created one!

We solve the mystery of marketing. Implement high-impact strategies to improve customer experience and ultimately enable business growth.

Difference between Working with a Digital Marketing agency Vs Inhouse Team

Wed, 02 Jun 2021 14:03:53 GMT

The Difference between Working with a Digital Marketing Agency Versus an

In-house Team

As we explore working with a digital marketing agency versus an in-house team, some differences seem blatantly obvious. But the outcomes may not be as clear, so let's break it down.

The company that develops in-house marketing will try to hire specifically to meet their marketing needs. Perhaps they employ one staff to look after their marketing or hire an entire team. The staff may be dedicated to marketing exclusively, or marketing may be a part of their job description. Already the process of developing an in-house team is complicated.

Employees of an in-house team have first-hand knowledge and understand the business, its operations, and its goals. Owners may be concerned that an agency will not understand their company's vision.

An owner may feel their employee understands the company culture better and perceive agency personnel as outsiders telling them what to do.

The flexibility of building an in-house team may seem attractive to business owners at first. But putting this plan into action requires extensive company resources, such as time management and financial commitments.

Consider these factors:

Is the cost of a salary for an employee/s dedicated prohibitive for the company?
Is the marketing knowledge and experience at a professional level?
Do owners and managers have the time to oversee, measure outcomes, and make adjustments to all aspects of marketing?
Do the employees have time to meet demanding deadlines, among other conflicting responsibilities?
Do personnel conflicts arise due to disputes between roles and responsibilities?
Can the employee handle all aspects of marketing, including:
Search engine optimization (SEO)
Pay Per Click advertising (PPC)
Web design
Content and blogging
Social media marketing
email campaigns
Mobile marketing
Web analytics
Online advertising, design, content

Digital Marketing is a competitive field with new marketers popping up all over the place. Any business owner will want to do some homework to find exemplary service. Understandably, we cannot speak for all, so the reference here is to MyPortal Marketing business practices.

A Digital Marketing Agency worthy of your consideration should be led by a professional owner who employs various abilities and skillsets. Ideally, they are a team of experts who provide you with the highest quality marketing for your business.

Owners and Managers that choose to work with an agency rather than in-house marketing still need to be very involved. There's no getting away from a time commitment to marketing for your company. But time spent working with an agency is very different from time spent with an in-house marketing team. Initial planning stages with an agency may be time-intensive for management initially, but that will become less of a time commitment as the agency begins to understand the vision and workflow of your business.

There is no getting around a financial commitment to marketing for your company. When hiring an agency, financial responsibility is different from hiring in-house marketing. Your company has no human resources responsibilities to manage on a contract with the agency. Contracts are an attractive feature for most companies and often more cost-effective.

MyPortal Marketing spends time in the planning stages getting to know the business well, beginning with owners, managers, and employees. Brand development and surveys provide clarity to get the messaging right from the beginning. By the time the planning stage is complete, employees will integrate MyPortal as a part of their team.

Once the planning and development stage is complete, marketing specialists handle all aspects of digital marketing as listed above. Messaging will be consistent because of the detailed surveys and brand messaging the agency has completed with the company.

Hiring an agency partner can help you focus on your core business while the agency handles the roller coaster ride of digital marketing.

The difference between working with in-house marketing or an agency comes down to what is best for your business. In-house marketing may have certain benefits, but there are many potential pitfalls to be aware of and prepared to manage.

Choosing the right digital marketing agency for your company will have many benefits, fewer pitfalls, and a solid argument for the successful growth of your business.

5 Digital Marketing Tactics that No Longer Work

Mon, 31 May 2021 13:59:07 GMT

5 Digital Marketing Tactics

That No Longer Work

The number of clicks or impressions cannot measure effective marketing campaigns anymore. To ensure a successful campaign, marketers must manage campaigns based on conversions and ROI. These are the surefire ways to measure successful campaigns.

Marketing managers cannot rent email lists in this digital world. Renting incorrectly groomed lists will increase spam complaints and unsubscribes and impact your reputation as a sender.

Creating and sending out targeted emails in our digital world is better. It is easier than ever to analyze data to create perfectly targeted emails that will increase customer satisfaction.

Traditional practices have become outdated. Companies need to be interactive and engage with customers. Digital strategies now allow managers to create campaigns to interact and connect directly with their audience. Companies that do not keep up with these new changes may be struggling to keep up with their competitors.

It is essential to stay on top of the latest trends in digital marketing in a landscape that moves so quickly it can be challenging to realize outdated methods that no longer work.

This blog post will walk through 5 tactics that are no longer effective at generating results.

We will take a high-level look at these tactics, what they are and why they don't work anymore, and provide alternative strategies you can implement today and improve your marketing efforts.

1. Web design: Web design has evolved so much over the last decade, with trends like flat UI/UX quickly becoming mainstream.

2. Stop keyword stuffing your content; In the early days of SEO, a landing page that focused on a specific keyword worked like crazy. We called them "doorway pages," where they served nothing more than to attract search engine bots and improve rankings in the results pages.

3. Stop selling and start engaging on social media. Social media is one of the most powerful tools available for marketers, as it provides a platform where brands can interact with their audiences and consumers on an individual level.

4. Stop creating short and easy blog posts for your website; it was common to write short-form blog posts in the early days of blogging. Long-form blogs will be prioritized by googles inbound links because of content that is lengthy and meaty

5. Stop using only email marketing as a primary channel for outbound communication, email marketing used to be a dependable primary focus for digital marketing. You could capture most of your audience through a strong email list. Yes, email continues to be one component of your digital marketing strategy. However, it's one of many strategies.

Digital marketing is an ecosystem made up of multiple channels. Don't fall into a trap where you focus on one track, such as email marketing! Social media, Google, and your website are a few other significant channels.

The digital world has no borders. Marketing managers have the opportunity to reach out to customers internationally. Digital marketing strategies allow companies to increase their customer base and broaden their horizons so that they can be found anywhere in the world from any device, at any time of day or night.

Take the Mystery out of Marketing

support@myportalmarketing.com (Grant Gooley) — Sat, 15 May 2021 17:09:58 GMT

Take the Mystery out of Marketing

Why is it that so many businesses get lost in the abyss of marketing?

Rabbit holes, shiny objects, the latest trends, 14-page funnels, Wow Meanwhile, the customer still doesn't understand who you are or what you do, and most importantly, how you provide a solution to the issue at hand!

This article will discuss a straightforward strategy for positioning your brand. We can all agree that business consists of challenges and solutions. The better your company is at guiding a transformation (from the challenge to the solution), the more you can charge for your product or service. With that said, marketing needs to describe how you will bring your customer from problem to resolution in the simplest way possible. At MyPortal, we describe this as the value gap. Your brand statement is at the center of it all.

Many businesses we work with have a muddled, complicated brand statement, mission, or tagline. Business owners and marketing professionals get wrapped up in the technical aspects of how they position their brand instead of getting straight to the point and describing the issue succinctly and how you help overcome it. It sounds like lawyer speak.

At MyPortal Marketing, our brand statement looks like this;

"We help businesses remove the mystery out of marketing by implementing custom, high-impact strategies that build a better customer experience and ultimately enable higher profits and business growth."

Let's break the statement down;

We help businesses (THE WHO)

remove the mystery out of marketing (THE PROBLEM)

by implementing custom, high-impact marketing strategies (THE PLAN)

that build a better customer experience and ultimately enable higher profits and business growth (THE SUCCESS)

Can you implement a brand statement that succinctly describes these elements?

This doesn't mean that it should be one sentence or four. It should be a STATEMENT that describes the elements presented here.

A good litmus test would be if you recited this statement to someone, they would immediately want your business card.

Next Steps:

Memorize the statement, take the time to learn every word off by heart
Your team must memorize the statement
Add the message to every piece of marketing you have

If you would like assistance in building this framework into your marketing and developing a story that can resonate throughout all of your marketing materials, MyPortal Marketing can help you. Let's book some time in my calendar .

Or alternatively, you could start with a free marketing analysis.

Veterinary Website Design - Important Factors to Consider

support@myportalmarketing.com (Grant Gooley) — Sun, 09 May 2021 15:52:11 GMT

Why is veterinary website design so important?

You know your clinic needs to support a website, but WHY? Understanding the purpose of a veterinary website is important to creating one that converts new clients.

Your website must accommodate the needs of the user. Having a simple clear intention on all pages will help the user interact with what you have to offer.

Developing community awareness through showcasing your culture, mission and unique value proposition.
Building your reputation; by showcasing your expertise, employees and services
Generating leads to bring new business
Educating your clients and prospects

Pet parents must see clearly what functions are available on your website in a quick and simple format. The content must be well understood. Our goal is to make the experience simple for users when navigating your website, REMOVING question marks. Website visitors must feel comfortable when collaborating with your website.

In the following sections we will discuss how this can be achieved.

1. Website Colour

Colour has the power to communicate messages and evoke emotional responses. Finding a colour palette that fits your brand will allow you to influence your customer’s behaviour towards your brand. Keep the colour selection limited to less than 5 colours. Complementary colours work very well. Pleasing colour combinations increase customer engagement and make the user feel good.

2. Website Fonts

Typography has an important role to play on your website. It commands attention and works as the visual interpretation of the brands voice. Typefaces should be legible and only use a maximum of 3 different fonts on the website. I'll say that again, DO NOT use more than 3 different styles of font on your website. Make sure to choose a font that is easy to read and doesn’t clutter the website.

3. Visual Hierarchy

Let's quickly touch on visual hierarchy. Visual hierarchy is the arrangement of elements in order of importance. This is achieved by size, colour, imagery, contrast, font whitespace, texture or styles. A focal point must be established. Let's look at the example on the screen. You will see that there is a lot of information on this web page. Including navigation, logo, image, paragraph. But what jumps off the screen is the contrast button, under the paragraph. The reason this jumps of the screen is the whitespace that has been allowed around the button.

4. Veterinary Website Content

We will start by discussing the website navigation bar. See the image below for a sample of a successful website navigation.

Limit the number of menu items to seven or 8 maximum
Items at the beginning and at the end are most important
Phone number must “click to call” on a mobile version of the website
Logo must click back to the home page
There must be an about us, services and contact navigation item
Don’t forget the phone number! I repeat…

5. Repurpose Content

By “repurposing” content – that is, using the same information in multiple formats – you can boost your website’s search engine rankings while also saving yourself time.

Here’s how that might work...

Start by recording a video explaining how to trim your dog's nails safely and stress-free.

Upload the video to YouTube
Use YouTube link and paste it into automated speech transcription, now you have a blog post for the website!
Take snippets from the blog and post them to social media.
Share the video on social media and on your website

Veterinary Social Media Marketing: Tips Tricks and Ideas

support@myportalmarketing.com (Grant Gooley) — Sun, 09 May 2021 15:43:22 GMT

For veterinary practices in 2021, having a social presence is a critical business function...

Although it can be difficult creating new content, scheduling, monitoring and responding, can all be daunting, leading to wasted time and poor results. Here is the good news, there are strategies we are going to discuss that will elevate your social presence and give you the community image to win new clients, educate your followers and help you thrive as a social practice .

Social Media Ideas For Veterinarians

Showcase the care you provide at your practice
Highlight patients who benefit from your medicine
Show behind-the-scenes aspects of your work
Educate pet parents, so they can take better care of their pets.

Social Media gives your brand a voice!

Social media gives your brand a voice. One important thing to remember about social media, it’s called SOCIAL for a reason. This is not a commercial, a blog, or a radio ad. This is a place to BE SOCIAL. To communicate, engage and interact. If you are not getting likes, followers or engagements on your channels it’s because you are using it as a push marketing channel.

Social media is about “pulling”. Fun, engaging and educational content you can attract new pet parents, then interact with them. If you are simply putting out content because “that's what you are supposed to do” you may as well shut down the page, it’s wasting your time.

Veterinary Social Media Resources

Let's talk about how to Enlighten, Engage and Educate your audience! I call this the 3 E’s. Notice it’s not sell, promote and advertise. Let's jump into some examples. I'm going to show you how Dr. Mac, at Mac Animal Clinic has been super successful in growing her practice with Social Media.

The “Highlight your practice” post;

Here is a post that speaks to an important yearly celebration. International Women's Day. This practice posted a picture of their staff and explained that they are a business led by women and are proud of it! You can see good engagement. You can also see that they are promoting information about who they are and what they are proud of! This post is an example of humanizing the brand, being authentic and showing off the fantastic culture Mac has built inside their clinic!

The “Veterinary Educational” post

Here is an educational post, interesting to look at and gives Dr. Macs clients the awareness they need to understand ticks and prevention. Educating pet parents to take better care of their pets.

When to post on Facebook and Instagram for Veterinarians?

This graph comes from a very popular social media company who runs studies on all different niches called sprout social, this data proves engagement on Facebook in the healthcare vertical. Going by this chart the suggestion is to post on Facebook, Monday to Friday between the hours of 6am and 6pm. However, you can check your insights on your Facebook page to see when your followers are engaging with your posts, ill show you how to do that next.

For Instagram, we know that younger demographics are on this channel. In the sprout social study, you can see that Tuesdays between 7am and 7pm is the clear winner. However, weekly posts during business hours are best as a general best practice.

Most important, use your data, in real time to know the best times to post. Here is how;

On the desktop app, when logged into your page, go to “Insights”

You will get presented with data points like you are seeing below. It tells you the days of the weeks and times people are most engaged with your posts. Then follow the data!

How many times per week should you be posting?

I'm going to make this easy for you. 3 to 5 times a week will keep you top of mind and engaged with your followers. That sounds like a lot. But with the tips and tricks I am sharing here you will have a TON of ideas! And if you have an agency like MyPortal assisting your posts will be professionally designed with logo branding, and you will definitely never run out of ideas! Get ready fo the next video, we are going to fill you up with ideas, tips and more tricks to win on social media! The reality is, when it comes to the amount of times you should post, don’t get complacent in just a few times per week. When you have something of value, or fun, or exciting to share, SHARE IT!

MyPortal Veterinary Marketing is passionate about social media and the success of our clients. We have a unique process in which we manage your channels for you but collaborate on design and custom posts to get the engagement you need. We take the heavy lifting off your plate!

Start with a marketing audit , we will show you exactly how we help veterinarians make meaningful connections with their communities on social media!

Animal Hospital Branding Super Powers

support@myportalmarketing.com (Grant Gooley) — Sun, 09 May 2021 15:19:21 GMT

Veterinary Hospital Super Powers

Pet parents have choices, and it is up to you to ensure your practice is making connections with your community...

In 2020, the global veterinary medicine market size was estimated at $29.2 Billion. In 2021, the market size will grow to $30.8 Billion and by 2028, the revenue forecasted is $50.8 Billion. That means that every year we are expected to see a 7.4% increase between now and 2028 (Grandview Research). How is your practice capitalizing on this growth?

Pet parents have choices, and it is up to you to ensure your practice is making connections with your community in ways that will establish your brand as the “vet of choice” now and down the road.

How can your practice capitalize on the current success that you may be experiencing now, to ensure that it lasts when the future is unclear?

Step #1: Understand your “Why” and develop a culture that will wow your clients

Step #2: Develop a winning unique value proposition (UVP)

Step #3: Articulate and resonate your mission, vision and values

Step #4: Identify your target market

Veterinary Branding Super Powers

Building your brand is an investment in your practice, and it represents the way you do business. We all know you don’t get a second chance at a first Impression.

What we have noticed however is that many hospitals in the vet med space will concentrate on marketing, spending hard-earned revenue without taking the time to do the vital first step – and that is clearly defining the brand. It’s also important to realize that your brand is much more than a logo brochure or website. In effect, your brand is how your customers perceive you.

It’s what you radiate to the community through how your entire team acts professionally, inside the practice, on the phone, you see… what customers can’t see is just as important as what they can see, such as how your waiting room is set up, the practice name, logo, colours, website, clinic decor and ambience. Most important; how do customers feel when they visit your clinic? Your brand reflects your stated values. A focused brand strategy will help the entire team stay focused on the mission and vision of the practice.

What can you achieve with great branding?

You will articulate your “why” to the world, creating synergy between your practice and your community
Confirm your clinic’s credibility in the marketplace
Emotionally connect customers with your service
Motivate new pet parents to try you
Develop a loyal client base
Align your culture

All these sound like great concepts that will help your practice thrive right?

What do you need to do, to create a great brand?

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