Veterinary Hospital Super Powers

Pet parents have choices, and it is up to you to ensure your practice is making connections with your community...

In 2020, the global veterinary medicine market size was estimated at $29.2 Billion. In 2021, the market size will grow to $30.8 Billion and by 2028, the revenue forecasted is $50.8 Billion. That means that every year we are expected to see a 7.4% increase between now and 2028 (Grandview Research). How is your practice capitalizing on this growth?

Pet parents have choices, and it is up to you to ensure your practice is making connections with your community in ways that will establish your brand as the “vet of choice” now and down the road.

How can your practice capitalize on the current success that you may be experiencing now, to ensure that it lasts when the future is unclear?

Step #1: Understand your “Why” and develop a culture that will wow your clients

Step #2: Develop a winning unique value proposition (UVP)

Step #3: Articulate and resonate your mission, vision and values

Step #4: Identify your target market

Veterinary Branding Super Powers

Building your brand is an investment in your practice, and it represents the way you do business. We all know you don’t get a second chance at a first Impression.

What we have noticed however is that many hospitals in the vet med space will concentrate on marketing, spending hard-earned revenue without taking the time to do the vital first step – and that is clearly defining the brand. It’s also important to realize that your brand is much more than a logo brochure or website. In effect, your brand is how your customers perceive you. 

It’s what you radiate to the community through how your entire team acts professionally, inside the practice, on the phone, you see… what customers can’t see is just as important as what they can see, such as how your waiting room is set up, the practice name, logo, colours, website, clinic decor and ambience. Most important; how do customers feel when they visit your clinic? Your brand reflects your stated values. A focused brand strategy will help the entire team stay focused on the mission and vision of the practice. 

What can you achieve with great branding? 

• You will articulate your “why” to the world, creating synergy between your practice and your community
• Confirm your clinic’s credibility in the marketplace
• Emotionally connect customers with your service
• Motivate new pet parents to try you
• Develop a loyal client base
• Align your culture

All these sound like great concepts that will help your practice thrive right?

What do you need to do, to create a great brand?